Disney and Tesco have teamed up to add fun and excitement to healthier eating through a co-branded kids food range introduced by the much-loved Disney characters. A broad range of products will be available in store in February and the range will continue to grow significantly throughout 2008. From Winnie The Pooh�s easy peeler citrus fruits and Tigger�s wholegrain porridge, to Mickey Mouse prepared meals complete with Mickey ears packaging , eating a balanced diet has never been so fun for kids.

Encouraging children to choose more nutritious options at mealtimes can often be challenging for parents and as childhood obesity looks to be one of the biggest health crises facing the UK, it is more important than ever.

The range, aimed at children between 5 and 12 years old, includes fresh fruits, yoghurts, breakfast cereals, fruit juices, flavoured water and milk and provides nutritious alternatives to popular prepared meals through a range of healthier meals containing essential food groups.

The range has been designed to meet the European nutritional guidelines* introduced by The Walt Disney Company as part of its commitment to promoting healthier foods to children. The guidelines control calories, fat, saturated fat, sugar, sodium and caffeine levels in foods aimed at children. Added trans fat has been eliminated and the guidelines also encourage the consumption of whole or minimally processed foods.

Dan Dossa, director, Disney Consumer Products, Food, Health & Beauty UK said, �We are very excited to have teamed up with Tesco to introduce this range of foods. We found that when a child connects with a Disney character, they are much more likely to try new and healthier foods. The Disney brand is about fun and entertainment and we�re hoping this range will make healthier eating for children more exciting.�

Kari Daniels, category director, Tesco chilled foods, added: �At Tesco, we are determined to help our customers make healthier choices for their family. This relationship with Disney will offer parents an easy way to make healthier eating fun.�

The first Tesco/Disney-branded fresh fruits and prepared meals are currently available, with a broader range on shelves by January 2008. Tesco and Disney will work together to develop a significant number of new products in the next twelve months.

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For further information please contact:

Disney Ricky Davison Kazoo Tel: 0207 734 4679 Email: ricky@kazoo.co.uk

Tesco Tesco Press Office Tel: 01992 644565 Notes to editors

The new Tesco/Disney kids range includes: Available now: Mickey Mouse and Friends fun-size bananas Winnie the Pooh easy peeler citrus fruits Winnie the Pooh fun-size apples Winnie the Pooh fun-size pears Mickey Mouse and Friends prepared meals with Mickey ears packaging, including pasta bolognese and cottage pie Tropical juice with added calcium featuring Finding Nemo, The Incredibles and Toy Story Disney Pixar Characters Apple juice with added calcium featuring Finding Nemo, The Incredibles and Toy Story Disney Pixar Characters Winnie the Pooh and Friends wholegrain porridge Winnie the Pooh and Friends multigrain stars cereal Winnie the Pooh and Friends seedless raisins Finding Nemo still mountain water multipack Mickey Mouse and Friends organic fun size bananas Winnie the Pooh and Friends fromage frais pots Mickey Mouse and Friends fromage frais tubes The Incredibles strawberry fromage frais pouches The Incredibles strawberry probiotic yogurt drink Mickey Mouse mini mild cheddar sticks Winnie the Pooh and Friends cheddar cheese farm animal shapes Mickey Mouse smiley face cheese slices Winnie the Pooh and Friends organic yogurts Mickey Mouse and Friends cheese & tomato pizza

Further products to launch throughout 2008

* About Disney�s European Nutritional Guidelines

Disney will use its name and characters on kid-targeted licensed and promotional food products only when they meet specific guidelines.

-In Europe, guidelines are based on Guideline Daily Amounts (GDAs) and include: -A cap on calories, resulting in appropriate kid-sized portions. -Limits on total fat, saturated fat, added trans fat, sugar and sodium based on meal occasions: -Total fat will not exceed 30% of calories for main and side dishes and 35% for snacks -Saturated fat will not exceed 10% of calories for main dishes, side dishes and snacks -Added sugar will not exceed 10% of calorie for main dishes and side dishes, and 25% of calories for snacks -Sodium will be limited to 600-800mg per main dish (<250mg per 30g cereals) -Zero added trans fats -Disney will continue to license special-occasion sweets such as ice cream and seasonal confectionery as part of its licensed product range but will limit the number of indulgence items in its portfolio to 15% by 2010. In addition, most special-occasion sweets will be available in single-serving packs

Disney is targeting the end of 2008 to have the vast majority of licensing and promotional programs compliant with the guidelines. Timing is dictated in part by existing contractual arrangements, the majority of which will lapse in their current form within two years.

Disney�s Parks and Resorts are also expanding well-balanced options, especially for kids.

Added trans fats are being phased out from all Disney food offerings.

Disney�s kid-targeted media will also address healthy food and lifestyles.

About Disney Consumer Products Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home d�cor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children�s books and magazines, Disney Interactive Studios, bringing Disney content to the interactive gaming community, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe.