DAYTONA BEACH, Fla. – Visitors are discovering a new Daytona Beach – an exciting chapter in the destination's history showcasing its racing heritage, idyllic East Coast oceanfront location and impressive arts affiliation. The area is in the midst of investing nearly $2 billion in renovations and construction, all of which make for an even more exciting vacation stay. 
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JetBlue Airways Launches New Route to Daytona Beach
JetBlue Airways has just announced the launch of a new route to Daytona Beach International Airport (DAB) January 7, 2016. 

Foodies Crave Daytona Beach Dining
The Daytona Beach area's culinary scene is experiencing a steady influx of exciting, new offerings – from off-the-beaten-path eateries to independent restaurants serving specialty fare. Be sure to explore the newest addition to the mix, the Daytona Beach Ale Trail.

“The Festival Capital of Florida” Just Got (Even) More Festive!
The Daytona Beach area celebrates a multitude of interests with its year-round events and festivals. And Daytona International Speedway just announced the Country 500 music festival for May 27-29, 2016, featuring Florida Georgia Line, Kid Rock, Lady Antebellum, Willie Nelson and 40 more star acts.

Accommodations Galore
The area is home to the Residence Inn by Marriott Daytona Beach Oceanfront, opened in March 2015, the new Hilton Garden Inn boutique opened in September 2015, the Chateau Mar Beach Resort boutique property opened in October, and Westin which is currently in the process of a total re-style and transformation of one of the area's iconic properties. The historic Streamline Hotel, an art deco-style property that once hosted the meeting that launched NASCAR -- as well as a recent episode of Hotel Impossible -- will be opening as an upscale beachside boutique property in 2016. The legendary Hard Rock vibe is coming to the iconic Daytona Beach shoreline, with construction of a new property expected to be complete in 2018.  

'World Center of Racing' Reimagines an American Icon
Race fans are rejoicing over the DAYTONA Rising Project – a $400 million overhaul that will be completed January 2016.

Tanger Outlets recently announced plans for a new Outlet Mall in Daytona Beach is expected to open in time for the 2016 holiday shopping season. 

National Retailers to Anchor 'One Daytona' Development
ONE DAYTONA is a premier mixed-use retail, dining and entertainment destination across from Daytona International Speedway and minutes from the “World's Most Famous Beach”.  Planned to open in 2017, Phase One of ONE DAYTONA will include national anchor tenants Bass Pro Shops®, Cobb Theatres, and an exclusive Marriott Autograph Collection® hotel. 

Challenging Greens on Par with All Tastes and Handicaps
Recently ranked in the top 15 places to play golf in the U.S., Daytona Beach offers numerous courses for the serious player and weekend warrior. With year-round affordable greens fees, visitors can choose to play where the pros do – LPGA International, home course of the LPGA and Symetra Tours – or choose from more than 20 other fine courses, all participating in Discover Daytona Beach Golf.

Thrill Seekers Enjoy High-Speed Attractions
Daytona Beach offers visitors plenty of adventure that you won't find at any other beach destination. How about ziplining through the treetops at ZoomAir Adventure Park? Or, if your need for speed would be better served on the ground, then get behind the wheel of a racecar at the Richard Petty Driving Experience taking a lap around the world famous 2.5-mile Daytona International Speedway.

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About the Daytona Beach Area
Discover the new Daytona Beach and its surrounding area, a resurging destination along Florida's East Coast comprising eight distinct communities. Recognized worldwide for its annual events including Bike Week, Biketoberfest®, the Rolex 24 At Daytona and the Daytona 500, Daytona Beach's famed heritage also claims the headquarters of LPGA and NASCAR -- and is home to Daytona International Speedway, the 'World Center of Racing.'  With more than 15,000 beds, the destination boasts accommodations for all lifestyles and budgets including resorts, B&Bs, hotels and everything in between.  Visitors can enjoy the quintessential vacation experience beginning with the Daytona Beach Boardwalk and Pier, or choose from a surprising list of attractions and cultural venues and a colorful culinary scene.  With 23 miles of world-famous beaches ideal for shelling, swimming and surfing, it is no surprise Daytona Beach was chosen as a Best Florida Attraction and Best Spring Family Break Beach Destination in the Top 10 Best Readers' Choice travel award contests sponsored by USA TODAY.  To order a complimentary comprehensive Official Visitors Guide or book a stay, visit DaytonaBeach.com. For real-time updates, visit Facebook.com/DaytonaBeach or Twitter.com/DaytonaBeachFun.