03 Dec 2013
Discover the World, the world's leading ICEHOTEL specialist, has unveiled a new MINI experience, the unique opportunity to stay in this year's largest ice suite at ICEHOTEL (currently under construction at the 24th ICEHOTEL in Swedish Lapland), as well an ice driving experience on a specially designed circuit.
The new suite will be available from 20th December 2013 and throughout the 2013/4 winter season until it melts away next spring (from April 2014) and will be one of the most luxurious the hotel has offered guests. It has been designed through a unique collaboration between car manufacturer, MINI, and the architects of ICEHOTEL.
The new suite, which will measure almost 50m², will be called Deluxe by MINI. The MINI design team, through DesignworksUSA and the architects of ICEHOTEL are currently working on the suite which is made entirely of ice, snow and snice. The suite contains 20 tonnes more ice than other rooms and the ceilings are a metre higher. It also includes an en-suite sauna and heated relaxation area with shower, washbasin and toilet.
For the ultimate MINI venture, Discover the world are offering the Ultra Deluxe by MINI Experience, a new 3-night break at the ICEHOTEL priced from £2,572pp, which includes one night in the Deluxe by MINI suite as well as fun touches such as the use of a four wheel drive MINI countryman (for 23 hours from 5pm of the day when clients stay in the room), champagne for two on arrival in the suite, an Ice Sculpting class and two nights in 'warm' accommodation. Plus, guests will take part in an exciting 4-hour ice-driving course, in a specially designed 4x4 MINI. Participants will learn how to maneuver on ice and hone their driving skills on a specially built ice track under the supervision of skilled instructors, as well as go on an 'Ultimate Husky Sledge' excursion, where you mush your own team of huskies.
This 3-night Ultra Deluxe by MINI Experience is available from 7th January through to late March 2014 and is based on 2 sharing accommodation on a Bed and Breakfast basis. The price also includes Premium Class return direct flights (Heathrow-Kiruna), private transfers, 2 nights in a Kaamos room, 1 night in the Deluxe by MINI suite, use of a MINI Countryman for 23 hours, Champagne in the MINI Suite, Ice Driving excursion plus the 4-hour 'Ultimate Husky Sledge' excursion.
Alternatively Discover the World can offer the above package, without the Premium Class upgrade, Ice Driving and Ultimate Husky Sledge tour from £1,681pp.
The design of the new suite is called MINI Evolution and offers visitors a dreamlike world where MINI-relatable design forms are given a life of their own. The result is an upscale hotel and design experience, which combines MINI's familiar forms, the ICEHOTEL environment and the evolutionary transformation of housing from ancient cave to modern rooms.
In addition to this new Deluxe by MINI suite, there will be a selection of other individual art-suites which feature designs such as a London Underground inspired tube-carriage, a Frankenstein-esque science lab, a rooftop Montmartre setting and pole dancing polar bears, as well as Northern Lights suites (with special light installations), or the more simple snow* or ice rooms.
With Discover the World's direct flights to Kiruna you can fly from London Heathrow to Kiruna and reach the ICEHOTEL, just 200km north of the Arctic Circle in the village of Jukkasjärvi, in just over 3.5 hours. This unique hotel takes the form of a 'pop up' frozen art exhibition, with magnificent pillars lining the hallway and glistening chandeliers carved from ice and even an ICE chapel. Each year thousands of tonnes of ice are harvested in the spring for its construction the following winter.
For information and bookings go to www.icehotel.co.uk or call 01737 214 291.
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For further information please contact
Fiona Reece or Claire Southern at Fiona Reece PR,
01242 211192 / / 07702 684 682/ 07725 167665
fiona@fionareece.com / claire@fionareece.com
Notes to Editor:
*ICEHOTEL breaks are available from £1,164 per person (based on two adults sharing accommodation) including breakfast, direct flights from Heathrow to Kiruna, transfers, one night in a Snow Room and two nights in a Kaamos Room or a chalet. Accommodation upgrade prices - www.discover-the-world.co.uk/en/types/Sweden/Icehotel/accommodation-upgrades-popup.html (Northern Lights Suite , Art Suite, Deluxe Art Suite, MINI Deluxe Suite...)
http://www.discover-the-world.co.uk/en/holidays/sweden/icehotel-break/
Social Media links:
www.facebook.com/DiscovertheWorldUK
