MEDIA INVITATION - Cadbury World�s Essence, will launch on April 3rd with an exclusive tour of this exciting new interactive experience ahead of the official public opening the following day.

Exclusive Press Preview Day

Date: Monday April 3rd

Time: 10am

Meeting Point: Cadbury World Reception Followed by a tour of Essence and an opportunity to tour the rest of the attraction

Available for interview: Gerald Baldwin, Cadbury World General Manager.

Also Jostyn Harrison V4 Studio, Designers of Essence.

RSVP: March 29th to jamesb@willoughby-pr.co.uk

Or call 0121 456 3004

Essence will give visitors a taste of the past by taking them on a whirlwind trip through time to discover the secrets behind the nation�s favourite chocolate. Visitors are then brought up to date with the opportunity to create their very own taste of the future by combining liquid milk chocolate with extra special taste sensations in a futuristic laboratory. You will have the opportunity to discover Essence before anyone else on Monday April 3rd, speak to Cadbury World�s general manager and the in-house team behind the design of this indulgent interactive experience. Cadbury World is also offering you complimentary tickets to visit the rest of the UK�s only attraction dedicated entirely to chocolate! Essence is part of a major �2 million refurbishment programme, which will see a second interactive zone, Purple Planet, open later in the Spring. For filming, recording or interview requests, please contact:

James Bovill or Ruth Ward at Willoughby PR

on jamesb@willoughby-pr.co.uk / ruthw@willoughby-pr.co.uk

or 0121 456 3004.