With its unique combination of Japanese culture, subtropical temperatures and stunning scenery, Okinawa is one of the most fascinating destinations in the Far East and promises a unique experience for travellers in 2020.

As Japan's southernmost prefecture, Okinawa is comprised of 160 islands boasting a year-round warm climate comparable to Hawaii, Miami and Cancun. Just 3 hours by air from Tokyo and blessed with incredible natural beauty, from lush forests to crystal blue waters with abundant coral and golden sands, Okinawa is perfect for beach lovers and sport enthusiasts alike whilst still appealing to culture seekers thanks to its unique history and heritage.

Renowned as one of the foremost diving and snorkelling destinations in the world, visitors to Okinawa can explore sunken shipwrecks and colourful coral reefs in the waters around the prefecture where there is an abundance of underwater wildlife including manta-rays, hammerhead sharks and tropical fish. River kayaking, surfing, whale watching, fishing and canoeing are also popular marine activities.

For those looking for adventure on land, jungle trekking and hiking are popular with spectacular natural sights including subtropical forests and cascading waterfalls to be seen. Other popular pastimes include cycling, walking and stargazing alongside Karate – which originated in the prefecture.

Using the bountiful fresh produce its natural environment produces, Okinawa's culinary culture is also unique, heavily influenced by both China and Japan. In fact, Okinawa's unique dietary culture is believed to be a key factor in Okinawa's status as one of the world's longevity hotspots – or 'Blue Zones'.

Join Okinawa's UK representative Rebecca Pasha at IMM 2020 to discuss media opportunities for the coming year and beyond.

For more information, visit: www.visitokinawa.jp or contact rebecca@humewhitehead.co.uk / T: +44 (0) 203 375 4054.