Daily DJ sessions, Danish bicycles, virtual reality trips to Copenhagen and a 75m2 LEGO® playground will form part of the Heart of Denmark pavilion in Rio - an ambitious 20 day showcase celebrating the best of Danish culture, lifestyle, export brands and design. The event is free for all, so come discover what Denmark has to offer between 2-21 August on the iconic Ipanema Beach during the Rio 2016 Olympics.

Officially dubbed 'Heart of Denmark', the Danish House will be packed with exciting activities and fun and interactive events during this summer's most prestigious sports event. Building on Danish values and strengths, such as community, sustainability, innovation, urban mobility and great fashion and design, the Danish pavilion is all about sharing information and togetherness and will be accessible to all.

A plethora of exciting activities and pop-up events

Join the Danes for daily DJ sunset sessions from 5pm-7pm and look out for announcements of evening concerts too. Share ideas on the artistic 'Happy Wall' outside the pavilion, follow all the action on giant TV screens and check out the cool Danish bicycles on display. Go on a virtual reality tour of Copenhagen and let your children play at the associated LEGO® playground next door. Enjoy the innovative and interactive exhibitions and take part in a variety of pop-up events from yoga classes to beer tasting, competitions and games.

With lots of shareable, interactive and engaging experiences, the Heart of Denmark pavilion will be a festive meeting point for the Danish delegation where athletes will celebrate their victories with the Danish community, the general public and international visitors alike. The Heart of Denmark pavilion will also be a platform for Danish business, culture, sports and tourism to enhance global awareness of Danish traditions, core values and competences as well as showcasing a variety of sectors where Denmark has international prominence.

Pavilion inspired by Brazilian architect Oscar Niemeyer

Located on the world-famous Ipanema Beach in an impressive 300m2 pavilion, the Heart of Denmark pavilion has been designed as a tent construction composed of four sections of metal profiles covered in white canvas. The four structures are connected by a transparent acrylic cross - a clear reference to the Danish flag - and will be illuminated at night. Its open spaces permit natural light and ventilation to flow and provide spectacular ocean views. In addition, the Heart of Denmark pavilion will also feature an associated 75m2 playground by Danish toy manufacturer LEGO.

Designed by acclaimed Danish architecture firm Henning Larsen Architects, who also designed Copenhagen's iconic Opera House and the new Moesgaard Museum in Aarhus, the pavilion's simple, light and bright expression is a reference to Nordic architecture and design and to Denmark's maritime history. The design was also inspired by Rio de Janeiro's hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer.

They say that the Danes are the happiest people in the world, so come along and join us and find out why!  

NOTES TO THE EDITOR

The Danish pavilion is open to the public 2-21 August 2016 from 11am to 10pm. Admission is free.

The inauguration of the pavilion will be attended by members of the Danish royal family and members of the International Olympic Committee.

WHAT'S ON

To stay updated re. What's On at the Danish pavilion, go to:  
www.visitdenmark.com/ipanema2016 

#heartofdenmark and #ipanema2016

FURTHER INFO / CONTACT INFORMATION

Media attending the Olympic Games are more than welcome to visit the Danish pavilion and to contact Press & PR Manager, Kathrine Lind Gustavussen, for further details via e-mail klg@visitdenmark.com or phone: +44 7500 955 133

HIGH RES. IMAGES TO GO

Download images and videos from the Danish pavilion on Ipanema and from our extensive Denmark media database HERE www.visitdenmark.com/denmark/denmark-ipanema-2016/image-material-heartofdenmark

ABOUT

The Danish Ministry of Business and Growth and VisitDenmark are behind the Danish pavilion on Ipanema. The project is supported by The Danish Industry Foundation, Nordea Foundation, Realdania and Grundfos among others.