Looking for fresh new content ideas that feature the oldest living culture in the world?

The Discover Aboriginal Experiences collective, has just launched its new Media Kit during NAIDOC Week.  Over 230 pages of content and ideas dedicated to inspire writers. 

Tourism Australia's 'Discover Aboriginal Experiences' is a collective of quality and inspiring Aboriginal experiences, guided by Aboriginal people who share personal stories about their own country to bring the landscape and their culture to life. A diverse range of over 185 experiences is offered from 45 businesses across in Australia in both regional and urban locations.  All quality, authentic and engaging experiences who have met an extensive criteria to be part of the collective.

The Media Kit literally has a huge amount of inspiration and ideas that all link back to bookable Aboriginal guided product expriences throughout Australia.  In summary:

• 48 Story ideas
• 26 deep dive Product Features
• 20 Story Teller features, where you meet some of the guides up close and personal
• 9 journey ideas around Australia

A sample of the story ideas:

• What Aboriginal Totem systems can teach us about conservation
• Indigenous Seafood experiences: sample the sea's bounty in a new way
• Island dreaming: Learn the unique stories behind Australia's islands
• Why every Australian should book an Aboriginal tour
• Beyond rock art:  The diversity of cultural sites
• Aboriginal astronomy: Seeing the night sky through a different perspective

The kit also features experiences from the new Discover Aboriginal Experiences members, namely:

• Borrgoron Coast to Creek Tours - Dampier Peninsula WA
• Kingfisher Tours - Kimberley Region WA
• Bundyi Cultural Tours - Wagga Wagga NSW
• Wajaana Yaam Gumbaynggirr Adventure Tours - Coffs Harbour region NSW

Over 500 images featuring the 45 busineses are available on www.images.australia.com  as well as Discover Aboriginal Experiences show reel videos (30, 60, 90 & 180 second duration) and individual short videos on each of the members at www.videos.australia.com

The Media Kit can be also dowloaded at www.tourism.australia.com/aboriginal (contact Nicole Mitchell for a Word version if required).  A new Brochure and Portfolio (detailed experience listing) has also been released and can be downloaded here also.

The collective is part of the 'Signature Experiences of Australia' program and is a flagship suite of extraordinary Aboriginal Australian experiences, showcasing the world's oldest living culture through the cornerstones of cultural insight, authenticity and meaningful connection.

For further information:

Nicole Mitchell

Executive Officer - Discover Aboriginal Experiences

nmitchell@tourism.australia.com

+61 4 10 499 525

For further infomation on NAIDOC Week - naidoc.org.au