LONDON, ENGLAND -- NOVEMBER 11, 2014

The Athenaeum hotel and apartments has released a special 'Paddington Tea' and a family apartment package (available now until the end of December) in celebration of the English release of the new 'Paddington' bear film.  Paddington, the polite bear from deepest darkest Peru and the film's namesake, is springing to life from a classic children's book.

Paddington famously kept a supply of marmalade sandwiches under his hat. At the kids- friendly Athenaeum there are more ways than one for him to get his paws sticky. For every Paddington Tea booked at £39.50 (approximately $63.00) per person, the hotel will donate £5 (approximately $8.00) to Action Medical Research for which Paddington Bear has been the official mascot for over 35 years.

The special tea menu includes scones accompanied by the finest thick-cut English Marmalade and traditional finger sandwiches with a Paddington twist - Marmalade Glazed Ham with Clementine Marmalade on Onion Bread.  The hotel's famous cake trolley has had a marmalade makeover too and includes many luscious treats including Chocolate Tea Cups filled with Orange and White Chocolate Mousse and Orange Bakewell Tarts.

The famously luxurious Athenaeum townhouse apartments are offering Paddington family stay packages from £468 (approximately $743.00)  - including a Paddington afternoon tea served in the apartment and your very own furry Paddington to take home.  The offer will appeal to parents and kids who all want to follow Visit London's Bear Trail.

The Athenaeum is a paw's throw away from many of the 50 Paddington Bear statues around London to celebrate the film. The special Bear Trail enjoys the patronage of many of the starring actors who are helping to bring the statues to life. (Think Hugh Bonneville, Nicole Kidman, and David Beckham.)

The Athenaeum is a true family friendly hotel; from the dedicated kids concierge who has special recommendations and games for children of all ages, to milk and cookies at bedtime - nothing is too much trouble.

To take advantage of any of these sweet offers or for more information on The Athenaeum Hotel please call the toll free reservation number at 1-800-335-3300 or visit: www.athenaeumhotel.com  Travel professionals may book via GDS (chain code YX)

Media contact :  Sharon A McCoy, mccoygrp@aol.com, 215-674-1217

-       The tea is available now until the end of December

-       All room rates are subject to availability, include VAT, and are not available in conjunction with other offers. This offer may be subject to blackout periods.

-       The Athenaeum Hotel & Apartments is a five star, family owned hotel in the heart of Mayfair with excellent facilities for those travelling with friends, family or for business. Within easy walking distance of the stylish shops of Mayfair or the fashionable West End, it's a distinguished and characterful hotel from which to explore the capital.

About Action Medical Research

-      Action Medical Research is a UK-wide charity saving and changing children's lives through medical research. Just one breakthrough, however small, can mean the world. action.org.uk Charity reg.nos 208701 and SC039284.

-      Twitter at @actionmedres and @amr_events 

-      facebook.com/actionmedres and facebook.com/actionevents