On March 14-15, 2017 in Philadelphia, eTourism LABS, a spinoff of the annual eTourism Summit in San Francisco now in its 18th year, presents digital tools for PR pros. The East Coast conference provides a brand new opportunity for forward-thinking public relations professionals in travel and tourism to learn about the latest digital tools and tactics to help them address a changing media landscape.

“The PR industry is gradually finding itself merging with the fields of content marketing and social media marketing,” said Jake Steinman, Founder and CEO of the NAJ Group, which produces eTourism LABS.  “We've partnered with TravMedia to provide sessions in the Boot Camp Track for PRs during the first-day program addressing different pain points to include:

• How Influential are Influencers? Know more about pursuing bloggers and Instagrammers.
• How Good is Your Video? Noted photo editor provides insights by reviewing DMO videos.
• Using a Video Release to Pitch Your Story. The video news release: What does it look like? How and when to use it?
• Seeding Press Releases with Keywords for Higher Search Rankings. Learn some tricks of the trade that can pay off handsomely in search. 
• What Outlets are Now Considered Good Placement? Is it print newspapers, broadcast, online media, or edgier outlets such as Buzzfeed, Thrillist and Onion?
• Best Examples of Content Marketing for PR: Take top five performing blogs, put them into a listicle news release, and pixel them to track room night sales.
• Looking for a New, Affordable Source for Video Creators? Why not try the local film school programs.

Attendees are encouraged to invite their public relations agencies to eTourism LABS to gain insights on the newest forms of digital advertising and how they are working for DMO and attractions as clients.

For more program content and registration details for eTourism LABS, visit:

http://labs.etourismsummit.com

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