13 Mar 2014
Glasgow City Marketing Bureau (GCMB), VisitScotland (VS) and VisitBritain (VB) have launched a dedicated digital newsroom for international media, which will support the Destination Media Hub (DMH) facility operating at the iconic IET Glasgow: Teacher Building during the Glasgow 2014 Commonwealth Games.
With the eyes of the world on the city of Glasgow as it gears up for its biggest year to-date, this online portal will be a dedicated space where all 2014 accredited media - as well as other bonafide UK and international consumer, lifestyle, features, news, sports, business and digital media - can source any information they require on Glasgow, Scotland and the rest of the UK.
Users will have online access to the latest travel and destination news, rich multimedia content - including HD B-Roll and high-res imagery - plus a range of exciting media offers, fact sheets and other useful resources.
The portal has been developed for the three partners by Glasgow-based agency Radiator Digital and is accompanied by a dedicated Twitter feed @mediahub2014.
The registration process is quick and simple, and media are invited to sign-up via www.destinationmediahub.com for access to the newsroom as well as being able to apply for accreditation for the actual DMH facility.
Conveniently located in St Enoch Square, in the very heart of Glasgow city centre, the DMH will operate from Sunday, July 20 to Monday, August 4 between 8am and 8pm. It will serve as a 'one-stop shop' for visiting UK and international press and broadcasters with facilities including:
• Destination information on Glasgow, Scotland and the UK.
• 125-seat auditorium.
• Large working press area.
• Wi-Fi access.
• Wireless printing.
• Media conference spaces.
• Press interview zones.
• Bookable fixed camera positions.
• Fast-track filming permissions.
• Daily news conference programme.
Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: "The Destination Media Hub has a vital role to play in ensuring that visiting media have real-time access to information that will help generate positive coverage which reinforces Glasgow's world-class cultural, events and sporting credentials as well as its reputation as an internationally-renowned visitor destination.
"Through the portal, media will not only be able to download the latest destination news and multimedia content, they can also apply for accreditation to work from the DMH during Games Time - providing access to a lively hub where local and Commonwealth media can network and share their experiences.
"One of the real legacy benefits of the DMH is the option for broadcasters to book fixed camera positions at iconic locations around Glasgow; showcasing the city and many of its cultural landmarks to a global TV audience, which will inspire viewers to visit Glasgow in the years following the Games."
Mike Cantlay, Chairman of VisitScotland, said: "The Digital Destination Media Hub offers the whole country a prime opportunity to speak directly to the world's media, showing them the very best of Scotland. This is a vital resource if we want to carry on forging strong tourism links with oversea audiences. VisitScotland, VisitBritain and the Glasgow City Marketing Bureau have been working hard to engage media across the globe and we will continue, both online and in person through our Destination Media Hub, to promote Glasgow, Scotland and the UK. The eyes of the world will be on us this year. It is our chance to shine, to show people that Scotland is an excellent place to visit, live and do business."
Paul Gauger, Head of International Media & Destination PR at VisitBritain, said: "Having a dedicated media portal full of essential information on what makes Britain GREAT is a welcome addition as we move towards the opening ceremony of this year's Glasgow Commonwealth Games. The DMH will provide media with plenty of local insights and story ideas, along with access to high res imagery and footage from across the UK that can be used to showcase the very best of our culture, heritage, food and countryside."
For further information, please contact:
Laura Speirs
8th Day Communications
Australian PR Representative for Glasgow City Marketing Bureau (GCMB)
Tel: + 61 439 88148
W: www.peoplemakeglasgow.com.au
Kristen Angus
VisitBritain
T: +61 2 8247 2273
E: kristen.angus@visitbritain.org
Calum Frier
PR Executive - UK & Ireland
VisitScotland
Tel: +44 (0) 131 472 2337
Email: Calum.Frier@visitscotland.com
NOTE TO EDITORS:
- It's just three months until the XX Commonwealth Games and the Glasgow 2014 Cultural Programme has announced a further 42 exciting new events for Games visitors to soak up the city's thriving cultural scene.
- Homecoming Scotland 2014 is now in full swing, with a host of events celebrating Scotland's rich creative landscape, including music, comedy and film activities, giving culture vultures plenty of reason to be north of the border in 2014. Not to mention other hallmark events such as Homecoming Whisky Month, celebrating the 'water of life', and the Pearl Izumi Tour Cycling Series in May.
- For full details on the programme of events for Homecoming Scotland 2014, visit www.homecomingscotland.com
- For a full list of events taking place during the Glasgow 2014 Cultural Programme, visit www.glasgow2014.com/culture
- For attractions and events taking place throughout Scotland, go to www.visitscotland.com
About Glasgow City Marketing Bureau
Glasgow City Marketing Bureau (GCMB) is the official destination marketing organisation (DMO) for the city of Glasgow. As custodian of the PEOPLE MAKE GLASGOW brand, GCMB works with partners, stakeholders and businesses to position and promote Glasgow across national and international markets as one of Europe's most vibrant, dynamic and diverse cities in which to live, work, study, invest and visit.
For more information, visit: www.peoplemakeglasgow.com
About VisitScotland
VisitScotland is Scotland's national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland. The organisation has three key roles:
1. To market Scotland to all parts of the world to attract visitors.
2. To provide information - and inspiration - to visitors and potential visitors so they get the best out of a visit to Scotland.
3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations.
For more information, go to www.visitscotland.org
About VisitBritain
VisitBritain is the national tourism agency, responsible for marketing Britain worldwide and developing Britain's visitor economy. It works with partners in the UK and overseas to ensure that Britain is marketed in an inspirational and relevant way around the world. Its partners include government agencies such as UKTI and the British Council, airlines and operators, as well as the official tourism bodies for London, England, Scotland and Wales.
Find out more about the organisation at www.visitbritain.org. You can also visit our consumer site at www.visitbritain.com and our media centre at www.visitbritain.com/media
