WOW air's consistently low-fares have reduced prices market-wide between London and Boston by 14%

WOW air, the first ultra-low-cost transatlantic airline, is announcing the return of transatlantic £99 one way fares,including taxes¹. The fares from London Gatwick to Boston and Washington DC via Reykjavik will go on sale tomorrow Tuesday 15 September at 9am and will be available on selected dates between 1 October to 15 December 2015, and 10 January to 10 March 2016.

The services to the United States via Reykjavik announced in October 2014 have been an enormous success for the airline with consistent average load factors in excess of 90%. As a result of WOW air's dramatically low price point, fares between London and Boston have dropped an impressive 14% industry-wide since they began operating the service in March 2015.  

Skúli Mogensen, owner and CEO of WOW air, said: “Modern travellers are smart travellers. They prefer to spend less money on airfares so that they can spend more on experiencing their destination. We are thrilled to be able to make transatlantic travel accessible for people who otherwise would not be able to afford it. We made a promise to keep offering low fares and these new £99 fares are proof of this.”

The flights from Reykjavik to the USA are operated using WOW air's fleet of new Airbus A321 Extended Range aircraft. The airline's Airbus A320 family aircraft carry passengers from London Gatwick to Reykjavik on the first leg of the journey.  

For more information on flights to Iceland and North America please visit www.wowair.co.uk.

-Ends- 

¹ Based on lowest one way fare including taxes and charges booked on www.wowair.co.uk. Restrictions and booking/baggage fees may apply.

Notes to editors:
Skúli Mogensenis available for interviews and is in London to speak at the World Low Costa Airline Conference Tuesday (15/09) and Wednesday (16/09) with some availability. Skúli is the founder, CEO and sole-owner of WOW air and spent 20 years as an entrepreneur before setting up the airline in 2011. This included setting up OZ Communications in Montreal, then sold onto Nokia in a multi-million dollar deal. This business success, combined with initiatives such as the WOW Cyclothon have led to Skúli being likened to the Icelandic Richard Branson.

For further press information please contact:
Rooster PR
www.rooster.co.uk
Nick Wheywell / Kevan Barber
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland's only low-cost airline and the most punctual, with 92% of flights arriving on time in 2013.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Spring 2015, the airline services 20 destinations across Europe and North America including London, Paris, Berlin, Copenhagen, Washington DC and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies Airbus A320 aircraft across Europe and Airbus A321 aircraft that service its transatlantic routes.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk