Destination NSW CEO Sandra Chipchase announced today that Ms Tamsyn Alley will be joining the Destination NSW team as General Manager Communications.

"Tamsyn brings extensive marketing and communications experience to assist us in the local and international promotion of NSW," Ms Chipchase said.

"Tamsyn has an impressive background in destination marketing and tourism content development and has held a number of senior, relevant roles with some of NZ and Australia's largest companies such as Flight Centre, Stockland and SkyCity Entertainment group. 

“Tamsyn was also contracted as Head of Global Public Relations with Tourism Australia. Immediately prior to joining Destination NSW Tamsyn was Managing Director at Porter Noveli Australia delivering strategic communications and stakeholder relations and was responsible for issues management for her Australian company clients.”

Ms Alley said she was delighted to be joining the number one destination marketing and events organisation in Australia.

"The reputation of Destination NSW for exceptional results, innovation in destination marketing, and its outstanding track record of success were what attracted me to the role. I look forward to playing a significant part in ensuring  the continued success of Destination NSW,” she said.

Ms Alley will take up her role prior to the Vivid Sydney festival.