Destination Cleveland, the destination marketing and management organization for Cuyahoga County, has launched a new visitor-focused marketing campaign, “The Best Part of Cleveland.” The integrated campaign centers on a video storytelling series that presents passionate Clevelanders “debating” their favorite things about the city.

“With this new campaign, we're amplifying our paid media efforts to change Cleveland's narrative on a national scale and looking to spark curiosity about Cleveland by highlighting the essence of our city through its proud residents,” said Colette Jones, Chief Marketing Officer, Destination Cleveland.

SoulPancake, a content studio that connects audiences across digital platforms and a variety of other mediums, directed and produced the video. Destination Cleveland collaborated with SoulPancake for this campaign given the organization's reputation for producing content that aims to uplift, entertain and inspire audiences.

“Travel decisions are often guided by inspiration and a desire for authentic experiences, which is the insight that led to the launch of the #ThisisCLE efforts as a way for residents to share their favorite parts of Cleveland. Engaging SoulPancake builds on that goal of motivating viewers by using video to share real resident stories and create personal connections,” continues Jones. “We see more and more that people engage with content that presents a genuine voice. This campaign features the region's true storytellers to help build those strong connections with viewers.”

Two of “The Best Part of Cleveland” videos are published on SoulPancake's social channels. Destination Cleveland is extending the campaign through advertising and its digital channels, including social media and content on ThisisCleveland.com, as well as through earned media outreach. A dedicated webpage for the campaign highlights the locations, events, cultural experiences and Clevelanders featured in the video.

The campaign also encourages both locals and visitors to continue the conversation by sharing the things they love about Cleveland with their personal online networks.

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ABOUT DESTINATION CLEVELAND: Destination Cleveland is Cleveland's destination marketing and management organization. This private, non-profit organization's mission is to drive economic impact and stimulate community vitality for Greater Cleveland through leisure and business travel. Cleveland welcomes 19.2 million visitors annually. For more information, visit www.thisiscleveland.com.