Founded by lifestyle and technology leader Martha Waslen, DayAway launched in Singapore in 2021 with prestigious hotel partners such as Raffles Hotel Singapore and The Fullerton Hotel Singapore among the first to embrace the opportunity to offer exclusive daytime experiences to a growing community. Other noteworthy hotels in Singapore such as Marina Bay Sands Singapore, The Ritz-Carlton Millenia Singapore, Andaz Singapore have since joined the DayAway platform. The group expanded to Hong Kong and Thailand in late 2021, with partners such as the stunning Rosewood Hong Kong, as well as the lush Sindhorn Kempinski Hotel Bangkok. 

“I've always enjoyed spending time in beautiful hotels whether it's for lunch with friends or for an indulgent spa treatment. I thought that there should be an easier way to offer and access daytime experiences at some of the world's best luxury hotels on a single digital platform,” says Martha Waslen, Founder and CEO of DayAway.

DayAway brings a fresh perspective to traditional ways of experiencing hotels, and provides a B2B2C solution for the global hospitality industry by optimising and monetising their underutilised ancillary spaces. It is powered by innovative SaaS technology and incorporates eye-catching content and design to showcase curated daytime experiences to its engaged audience. 

Travellers of all stripes can make the most of DayAway experiences within their own destinations or on their journeys abroad. The expansion to international markets commences with Australia this week, and will continue to the U.A.E, U.K and U.S in 2022.               

“DayAway allows hotels to add to and diversify their revenues by allowing guests to enjoy particular areas of their properties and enable them to be fully utilised,” says Waslen. “It has strong appeal for guests who may already frequent the hotels as overnight guests and like the idea of a special daytime experience; it's also attractive for new and next-generation customers.”

Four exceptional hotels in Australia have joined DayAway for its debut in the country namely Park Hyatt Sydney, The Langham, Sydney, Jackalope Mornington Peninsula, and COMO The Treasury Perth. 

Lynne Ireland, the Sydney-based Chief Commercial Officer of DayAway adds, “We are thrilled to welcome these superb Australian properties to DayAway, and know the market will embrace the immediacy of booking, the diversity of day experiences and gifting opportunities within our collection in Australia and internationally.”

DayAway's Hotel Partners in Australia

Park Hyatt

With sweeping views of the glittering harbour and gleaming sails of the Opera House, Park Hyatt Sydney is a treasure of a hotel situated beneath the Sydney Harbour Bridge. The hotel's interiors are carefully crafted with subtle neutral colours and accented with sculptures, artworks and framed photographs by Australian artists that all together create the sense of a private residence. Its intimate dining venues, serene spa and spectacular rooftop pool perpetuate the mood of understated luxury.

DayAway Experiences:

• The Park Hyatt Signature Afternoon Tea comes with savoury bites, delicate sweets, organic leaf teas, barista-made coffee and a glass of sparkling wine, served in the Living Room offering a commanding view of the Sydney harbour.
• An Aromatherapy Escape features a 60-minute full-body massage using natural, plant-based products by iKOU, crafted in New South Wales.
•  The Sensory Organic Facial is a 90-minute facial focusing on collagen regeneration to heal, nourish and rebuild skin elasticity also using utilising the homegrown iKOU line.

The Langham, Sydney

Located in the historic Rocks quarter, The Langham, Sydney, envelopes guests in its atmosphere of refinement. Guests may enjoy exclusive lunches and afternoon teas in the elegant Palm Court, while breakfasts and dinners featuring sumptuous buffets as well as delicious a-la-carte menus are offered at French-styled Bistro Remy.

DayAway Experiences: 

• The Classic Afternoon Tea offers guests a traditional high tea experience featuring The Langham's signature warm scones, delicate finger sandwiches and a selection of British-inspired sweet and savoury delights.
• The Kitchens on Kent Lunch and Dinner experience features delectable dishes made from the best local produce paired with impeccable service. 
• The Vivid Sydney Experience celebrates the return of the annual festival, which can be fully enjoyed from the hotel's central location. The Langham, Sydney offers VIVID-inspired cocktails from the Observatory Bar as well as VIVID-inspired desserts created by our Pastry Chef Gabby Harianto.

Jackalope Mornington Peninsula

This is a strikingly designed hideaway set on a private vineyard in the renowned Mornington Peninsula wine region, an hour's drive away from Melbourne. A seven-metre Jackalope sculpture by artist Emily Floyd welcomes guests into the hotel and signals its accent on art and design. Inviting Vineyard View Rooms feature custom-designed furniture, rain showers, Japanese style soaking tubs and spacious 'lairs' offer a daily Champagne and caviar service. Exceptional food and wine experiences are offered at quirky Flaggerdoot, Doot Doot Doot and Rare Hare. Jackalope's onsite vineyard, Willow Creek, makes some of the most elegant single-vineyard wines on the Mornington Peninsula, with a focus on cool-climate Pinot Noir and Chardonnay varietals. It also has an infinity pool overlooking the vines and an award-winning spa. 

DayAway Experiences: 

• Body Bliss in Jackalope's Spa is the ultimate treat for mind, body and soul, spanning over three hours with treatments such as the Pinot Grape Skin Body Scrub, massages, facials and more.
• The Wine Immersion and Lunch includes a walking tour of the vineyards, a wine tasting and blending session followed by a long, leisurely lunch overlooking the vines in Rare Hare.

COMO The Treasury, Perth

A superbly designed contemporary boutique hotel, COMO The Treasury, Perth occupies state buildings dating from the mid- 19th-century. Acclaimed designer Kerry Hill has realised the contemporary rooms and suites with Grand-Posture king-size beds, handcrafted European furniture and oversized windows for inviting comfort. Restaurants include Wildflower, which is set on the rooftop against a backdrop of sweeping views across the Swan River and city of Perth. The spa is housed in what was once the Treasure's vaults and offers revitalising treatments with locally made Sodashi products including Kakadu plum, snow mountain pepper and emu apple. 

DayAway Experiences:

• Luxury for the Day offers the chance to spend a day in the hotel's luxurious surrounds based in either a Heritage or a Heritage Balcony Room with a dining credit to enjoy a lunch at one of its two restaurants and a COMO Shambhala Treatment in the spa.
• Seasonal Lunch At Wildflower is a culinary experience in its rooftop restaurant championing local ingredients from Australian suppliers with respect for the land.
• The Cape Arid Afternoon Tea is served in Cape Arid Rooms located in the hotel's State Buildings, above the official marking of Perth's Point Zero—a warm, inviting home of COMO The Treasury's celebrated afternoon tea.

See all the hotels and experiences in Australia here.

DayAway is the world's leading online marketplace for guests to discover and book curated daytime experiences at their favourite hotels in a seamless way. An innovative and intuitive platform, DayAway has created a new market category for travellers searching for unique, engaging and restorative daytime experiences. Whether it's a spa and swim wellness experience, a special afternoon tea or a chance to work from a beautiful hotel suite, DayAway connects people with accessible, enjoyable experiences that allow them to relax, reflect and recharge. From celebrations with family to meetings with valued colleagues, these can all be booked at the touch of a button with immediate confirmation and service.

DayAway's journey began in Singapore in 2021 and swiftly extended to Hong Kong and Thailand the same year, with international expansion to key markets globally to follow in 2022. Its ground-breaking offering was awarded the Skift IDEA Award Winner 2021 for Tech & Innovation. mydayaway.com

About Martha Waslen 

Martha Waslen is the Founder and CEO of DayAway, a B2B2C digital platform revolutionising hospitality by creating new market categories around daytime hotel experiences powered by seamless technology. A torchbearer for a digitally empowered future, Waslen is also taking DayAway into the Metaverse-NFT space with Web3 activations and partnerships. She is at the forefront of advocating for new economies that an open and transparent internet will ensure, positioning DayAway as a bridge for Web2 businesses to transition into this space. 

Before shaking up the hotel industry, Waslen's expertise has been building luxury brands in the digital sphere. She was instrumental in the success of the beauty platform Luxola, acquired by LVMH-owned Sephora. She started her career at Ralph Lauren's New York headquarters.

Founded in 2001 by Melanie Brandman, The Brandman Agency is a dynamic, results-driven public relations firm representing some of the world's most prestigious luxury travel and lifestyle brands including several Ritz Carlton properties, COMO Hotels and Resorts, Grand Hotel Tremezzo, Lake Como, Italy and La Mamounia, Marrakech, Morocco. Visit The Brandman Agency at www.brandmanagency.com
 

Media contacts

The Brandman Agency, Sydney

Susie Westwood, Managing Director
E: susie@brandmanagency.com
T: +61 (0)416 109 160

Emma Butler, Senior Account Manager
E: emma@brandmanagency.com
T: +61 (0)409 086 876

The Brandman Agency, New York
E: dayaway@brandmanagency.com
T: +1 212.683.2442