WTM's World Responsible Tourism Day event programme on Wednesday 12 November at ExCeL London aims to be the most ambitious and controversial ever.

The series of presentations, debates, seminars and workshops are expected to rocket responsible tourism issues to the very top of the agenda, pushing boundaries to a new level of scrutiny. "World class leaders, international responsible tourism experts and many respected leaders with passion and commitment to a more sustainable world will be taking a lead in the sessions", said World Travel Market's Fiona Jeffery.

"We want to inspire, provoke and above all, make delegates think more deeply about the kind of legacy the industry wants the next generation to inherit.

"We will be asking the kind of difficult questions the industry frequently shies away from; we want to make people stop and think."

WTM's World Responsible Tourism Day, now in its second year, is in association with the UNWTO and backed by all the leading industry organisations. It is designed to encourage a collective day of global action on responsible tourism. WTM's World Responsible Tourism Key Events 10:30 11:00 Official WRTD Opening with Fiona Jeffery, Chairperson WTM, featuring Mark Edwards, international photographer and part of his dramatic 'Hard Rain' presentation, with the music and words of singing icon Bob Dylan. 11:00 - 12:00 Hosted by Stephen Sackur, presenter, BBC World's 'Hard Talk' presentation of the Virgin Holidays Responsible Travel Awards

12:00 - 12:30 Stephen Sackur puts Ed Fuller, Marriott International's president, head of the world's biggest hotel group, in the 'Hot Seat' 12:30 - 12:40 Earth Lung presentation with Sri Lanka and the UNWTO The afternoon will focus on the role of operators and hoteliers in developing the sustainable tourism agenda and the issues they can impact and influence:

14:00 - 15:00 WTM WRTD Tour Operators debate 15:30 - 16:30 WTM WRTD Hoteliers debate 16:30 - 17:15 Hard Rain presentation

17:15 WTM WRTD Networking Reception

For details of the complete WTM's World Responsible Tourism Day programme and participation log on to www.wtmwrtd.com.

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NOTES TO EDITORS World Travel Market - New Admission Policy World Travel Market (WTM), the global trade event for the travel industry announces a new admission policy, designed to benefit both exhibitors and visitors alike. The new WTM policy includes changes to the structure of the daily format, with WTM Opening Day on Monday 10 November, open to Exhibitors, Exhibitor Invitees, Ministers, and press. The following three days, Tuesday 11 November - Thursday 13 November, will be accessible to all Meridian Club members, Travel Trade professionals, Ministers and press, giving participants more flexibility to choose the days they wish to visit the exhibition.

Students will be invited to attend WTM on Wednesday 12 November and Thursday 13 November, where they will participate in a structured education programme. Individuals from the retail arm of the travel industry including travel agents, homeworkers and call centre staff will be invited to attend WTM on Thursday 13 November.

WTM remains a trade only exhibition. A full programme of conferences, seminars, B2B meetings, and industry initiatives will run across three days, Tuesday 11 November - Thursday 13 November and includes the UNWTO Minister's Summit, WTM World Responsible Tourism Day (WTM WRTD), along with a number of new initiatives on Thursday 13 November, such as an extended Responsible Tourism programme and exhibitor to exhibitor networking initiatives.

For further details visit www.wtmlondon.com.

For further WTM WRTD information contact Jane Larcombe on +44 (0) 1892 785071 email jane@janelarcombecommunications.com.

For further WTM press information please contact Arleigh Galant Vasconcellos on +44(0)20 8910 7038 email: arleigh.galantvasconcellos@reedexpo.co.uk.