Forget chocolate eggs, fondant fancies or violet creams - it's strictly 'violent screams' at The London Dungeon this Easter as guests are dared to risk Death by Chocolate. Meet the deadly Miss Edmunds, a charming young lady with a poisonous nature, who is setting up her toxic sweet shop from Saturday, March 28 to Sunday, April 12 2015. No fluffy bunnies or cheeping chicks here – this is an Easter outing for families who like their entertainment with more strychnine than saccharine and particularly good for those with hard to please teens. 

Enter Miss Edmunds Victorian Sweetie Shoppe with shelves ladened with jar upon jar of colourful candies and lip-licking confectionary. But beware... the beautiful Miss Edmunds is actually one of the most notorious poisoners in history and likes to lace her treats with some very unusual ingredients. Guests who take up her challenge to play 'chocolate roulette' could end up with a mouthful of chilli, mustard powder... or even Strychnine!

And as a very special London Dungeon's Easter gift, every guest on the first tour of the Easter holiday period will receive a limited edition box of Miss Edmunds' Violent Screams.  A delicious assortment of soft centred chocolates... they may leave an interesting after taste*

Those who make it out of the sweet shop should not expect a sweeter experience beyond as they make their way into the depths of the Dungeon where 1000 years of London's murky past lies in store with more murderous rogues on the loose - from Jack the Ripper, to Guy Fawkes and Sweeney Todd, plus plenty of edge of the seat surprises and two thrilling rides.

Book ahead to avoid disappointment at www.thedungeons.com/london. 

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* offer is limited to one box of chocolates (containing soft centred confectionary) per guest on first tour of the Easter holiday period which runs from Saturday, March 28 to Sunday, April 12 2015.

For further information please contact:

Amy Sadler or Claudia Parker at freerange communications on 020 7402 9966 or amys@freerange.eu

Note to Editors:  THE REAL MISS EDMUNDS

As all the stories told in the London Dungeon, Death by Chocolate is inspired by true events and the character of Miss Edmunds is based upon a real person.  Christiana Edmunds was sent to Broadmoor Criminal Lunatic Asylum in 1872 found guilty of a poisoning spree, which left prominent citizens of Brighton violently ill after consuming chocolates she had laced with Strychnine.  She died there, unrepentant, in 1907.  

KEY INFORMATION

• Easter opening times: Monday - Friday 10am-5pm EXCEPT Thursday when the attraction opens at 11am with last entry at 5pm, Saturday/Sunday 10am-6pm
• Guests are advised to check website to confirm opening times and pre book tickets before visiting
• Best prices online at www.thedungeons.com/london
• Prices on the door £25.95 (adult), £20.95 (children), book in advance online to save 30%; Death by Chocolate is included in main entry price
• Enjoy a whole London day out and save 25% with combination tickets for The London Dungeon, Coca-Cola London Eye, SEA LIFE London Aquarium and Madame Tussauds
• Nearest tube: Waterloo/ Westminster

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c25,000 employees. 

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The Coca-Cola London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.