With just under a third of all web browsing now done on smartphones, mobiles, tablets, and similar devices, top villa holiday company CV Travel has created its `mobile-first’ website at www.cvtravel.co.uk, in conjunction with London based brand and digital consultancy Nucleus.

CV Travel’s MD, Francis Torrilla, said “Research showed us that mobile browsing on smartphones and tablets will soon to challenge PCs as the preferred way to browse the web. Given that luxury websites already have the highest penetration of the mobile browsing market, these factors were key in our decision to create a new website that enables our clients to select their CV Travel villa in the palm of their hand as easily as on a desktop screen.

It seems incredible that in the space of just a few years that a company such as CV Travel, with over 40 years in the travel industry, has largely moved away from producing travel brochures and is now at the forefront of investing in the fast growing mobile browsing market”.

www.cvtravel.co.uk has been designed by Nucleus to respond to the device on which it is being viewed and the site re-formats according to the orientation and size of the interface as it distinguishes between PCs, tablets and smartphones. The mobile-friendly, responsive design makes use of large images, vertically stacked data, clear and concise text and easy to navigate features, including `property of the week’, special offers and villas selected by `type’, such as family, romantic and beachside.

Francis Torrilla continued “We’re finding many of our clients will browse for a holiday during their commute to work, while watching TV in the evening, or during the day while at work. iPads and the use of smartphones is now so prevalent and will soon overtake PC browsing and as a result, we knew we had to consider these devices at the forefront when creating the site”.

Nucleus CEO Peter Matthews, whose company researched, designed and built www.cvtravel.co.uk said “CV Travel is a very well established and highly regarded brand. In designing the new mobile-friendly site, we were very aware that we needed to bring the brand to life with rich content and an optimised user experience, tuned to the individual device used.”

Contact CV Travel at www.cvtravel.co.uk  and tel. 020 7401 1010

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About CV Travel

CV Travel is one of the UK’s most highly regarded villa holiday companies. Since 1972 the company has offered luxury and individual houses, villas and cottages, initially in Corfu, and latterly throughout Europe, in the Caribbean and further afield.

CV Travel is renowned for high levels of service and attention to detail. All properties included in the CV Travel portfolio are selected for their wow factor, whether that is a stunning view, an exceptional pool, high quality design and interiors, or a talented private chef.

About Nucleus

Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise – defining and articulating brand purpose
Brand Experience – creating compelling brand experiences in a mobile digital world
Brand Asset Management – registering and protecting Brand IP

Current Nucleus clients include: Amanresorts, CV Travel, P&O Cruises, Regent Hotels, Rothschild, sQuid, Toyota and Williams Lea.

www.nucleus.co.uk

Contact details for further information

CV Travel

Mary Stuart-Miller, +44 1403 738844, mary@mstuart-miller.co.uk

Nucleus

Ella Matthews, +44 (0)20 8398 9133, ematthews@nucleus.co.uk

web: www.nucleus.co.uk