Sydney, 28 July, 2023 - Cultural Attractions of Australia is delighted to announce the launch of its newly updated brand video. The video provides an engaging one-minute overview of the collective that represents Australia’s landmark cultural attractions. It allows you to enjoy the sense of connection with exclusive experiences curated by Cultural Attractions of Australia for travellers seeking experiences with a difference.

Our inspiring partnerships across Australia’s leading galleries, museums, performing arts, sporting venues and historic sites are showcased providing special access to the nation’s diverse attractions. 

Discover an exclusive offering that won’t be found elsewhere, from behind-the-scenes tours to private performances, from wonderfully creative events to gourmet dining experiences, there’s something for everyone to enjoy from coast-to-coast.

“We are thrilled to unveil our brand video, which serves as a powerful visual testament to the incredible cultural wealth that awaits travellers in Australia”, said Annabel Sullivan, Executive Officer of Cultural Attractions of Australia.  “Through this video, we aim to showcase the captivating stories behind Australia’s cultural attractions and inspire travellers to immerse themselves in our rich heritage and remarkable cultural experiences.”  

The brand video will be distributed to travel media outlets, inviting journalists, influencers, and industry professionals to share the compelling story of Australia’s cultural attractions with their audiences.  It will also be featured on Cultural Attractions of Australia’s official website and social media channels, allowing travellers worldwide to witness the allure of these remarkable destinations. 

Watch the new brand video here.

Download the new brand video here. 

ENDS

Cultural Attractions of Australia is a collective that brings together Australia’s most iconic cultural attractions which celebrate the country’s diverse cultural, historical and sporting influences. It offers curated, VIP, behind-the-scenes, pre-bookable experiences that are an ideal way for domestic and international travellers to immerse themselves in Australian culture.  

CULTURAL ATTRACTIONS OF AUSTRALIA MEMBERS:

Adelaide Oval
Art Gallery of New South Wales
Australian National Maritime Museum
Australian Parliament House
Australian War Memorial
Bangarra Dance Theatre
Freemantle Prison
Melbourne Cricket Ground
Mona (Museum of Old and New Art)
National Gallery of Australia
NGV (National Gallery of Victoria)
National Museum of Australia
Opera Australia
Port Arthur Historic Site
Queensland Art Gallery | Gallery of Modern Art (QAGOMA)
Sovereign Hill
Sydney Opera House
WA Maritime Museum I WA Museum Boola Bardip

Cultural Attractions of Australia is part of Tourism Australia’s Signature Experiences of Australia programme.  https://culturalattractionsofaustralia.com/

TOURISM AUSTRALIA’S SIGNATURE EXPERIENCES OF AUSTRALIA PROGRAM INCLUDES: 

Australian Wildlife Journeys
Cultural Attractions of Australia
Discover Aboriginal Experiences
Great Fishing Adventures of Australia
Great Golf Courses of Australia
Great Walks of Australia
Luxury Lodges of Australia

Ultimate Wineries Experiences Australia

For more information, contact:
Annabel Sullivan
Executive Officer
Cultural Attractions of Australia
E: asullivan@culturalattractionsofaustralia.com
T: +61 (0)433 912 215

The Brandman Agency,  Sydney
Susie Westwood
Managing Director
E: susie@brandmanagency.com
M: +61 (0)416 109 160
Emma Butler
Account Director
E: emma@brandmanagency.com
​​​​​​M: +61 (0)409 086 876