Fresh from merging its consumer websites, the Canadian Tourism Commission (CTC) has now fused its Media Centre into its main corporate website.

The revamped Media Centre houses a range of content (Story Ideas, CTC News and News Releases) to appeal to both domestic and international media, travel-trade media and bloggers on the lookout for fresh angles.

We've beefed up the range of media-specific resources and also added a CTC media contacts page to help media get in touch with the right CTC rep. Housing the Media Centre on the corporate website also means that media have easier and more intuitive access to CTC's Research materials. Plus there's clear signposting to CTC's ever-growing, free-to-use and rights-ready images in our Brand Canada Library.

“The new one-stop Media Centre is the place to go for domestic and international media, making it an efficient change for both users and the CTC,” says Paul Nursey, CTC vice-president Strategy & Corporate Communications. “Through one consolidated site, media now have quick access to resources and information to help inspire Canadian travel stories.”

About the Canadian Tourism Commission:

The Canadian Tourism Commission (CTC) is Canada's national tourism marketing organization. A federal Crown corporation wholly owned by the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partners in the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada's extraordinary experiences in 11 countries around the world, conduct original market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada's successful tourism brand—"Canada. Keep Exploring." For regular updates on CTC initiatives, subscribe to CTC News, search our corporate website, become a fan on Facebook, follow us on Twitter, share images on Instagram or subscribe to our YouTube channel.

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