Reader Offers Ltd, the UK's No. 1 independent cruise retailer, today demonstrated the fast growing popularity of its customer loyalty rewards programme with news that the number of Cruise Miles redeemed by customers has hit the half a billion mark – worth over £5m in savings to customers. Launched in 2010, Cruise Miles can be redeemed at the time of booking against a range of different benefits including pre- and post-cruise hotel stays, stateroom upgrades and chauffeur transfers, or a discount off of a new cruise booking.

“Since its launch six years ago, Cruise Miles has gone from strength-to-strength. Cruise Miles membership is automatic for all Reader Offers Ltd customers, which means that they can start benefitting as soon as they join. With our customers saving over £5 million in such a short period of time, the significant savings that can be made against a cruise holiday with us is evident.” comments Lucy Barwood, Head of Client Retention, Reader Offers Ltd.

Cruise Miles has no minimum spend and customers simply sign-up when making a booking or enquiry or by following a simple online registration process with free Cruise Miles being awarded just for signing up. For every booking that is made with Reader Offers Ltd the customer's Cruise Miles account will be credited for each pound that is spent. Reader Offers also runs occasional special incentives with Cruise Miles bonuses or even the chance to earn double Cruise Miles when making a booking.  

There are no limitations to the amount of Cruise Miles that can be earned or redeemed; customers may also choose to accumulate their miles to enjoy a considerable saving off the total cost of their cruise holiday.  Since launching, the number of registered members has grown to over 300,000 cruisers.

For further information, or to sign up to Cruise Miles visit www.readeroffers.travel/cruisemiles/ or call 0845 604 7479.  Alternatively, more details are also available via http://www.readeroffers.travel/info.