Crayola announced today that it will open a new Crayola Experience in the heart of Florida's top family destination: Orlando. The new location is set to open summer 2015 in The Florida Mall, the largest shopping mall in Central Florida. The Mall welcomes more than 25 million visitors each year and features 250 stores and restaurants, many of which are exclusive to Central Florida. From family favourites like Gap and The Disney Store, to upscale, fashion-forward and designer brands, such as Armani and Guess, the Mall has something for all the family.

The Florida Mall is located minutes from the Orlando International Airport; on-site hotel, 'The Florida Hotel', accommodates 510 guest-rooms and suites and includes a conference centre. The mall is open 10am – 10pm and is situated 15 minutes from Walt Disney World and Universal Studios. Minutes from International Drive, the mall is accessible via the Lynx bus service.

The new family attraction by Crayola will span 70,000 sq.ft. and will feature 25 hands-on attractions including "Wrap it Up!" where you can name, personalise and wrap an authentic Crayola crayon as well as "Be a Star," where you can star in your very own colouring page.

"Crayola Experience is a natural fit for The Florida Mall and our strong family and tourist customer base," said Brian Hanson, general manager of The Florida Mall, a Simon centre. "We remain focused on elevating our shopper's experience and are thrilled to welcome this dynamic destination to the community."

In addition to the entertainment side, the attraction will also have a retail component that will offer guests hundreds of Crayola products and souvenirs only found at Crayola Experience.

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For more information– please contact WixHill on 01483 203992 or email caroline@wixhill.co.uk / pippa@wixhill.co.uk

Notes to editors

The Florida Mall is Central Florida's largest and most dynamic shopping centre. This international, family-friendly shopping destination welcomes more than 20 million visitors per year and spans nearly 1.8 million square feet. Shoppers enjoy more than 250 fine stores and restaurants, including many exclusive to Central Florida, such as a Zara flagship store, The Disney Store, and one of only four worldwide M&M's World stores. At The Florida Mall, Dillard's, JCPenney, Macy's, and Sears, complement fashion-forward concepts such as Michael Kors, H&M, A/X Armani Exchange and XXI Forever. Visitors can look forward to American Girl's first Orlando store on property Fall of 2014 and a spectacular new Dining Pavilion in spring 2015 that promises more dining choices and health conscious options. Located minutes from the Orlando International Airport and Walt Disney World Resort, the mall offers hotel accommodations and a conference centre on property, as well as two Guest Services locations and valet parking for customer convenience. The shopping centre is open Monday - Saturday, 10 a.m. to 10 p.m. and Sunday, Noon to 8 p.m. For additional information, contact the mall management office at (407) 851-7234 or visit www.shopfloridamall.com. 

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales.  For more information, visit simon.com.