Victoria in Santorini. Costa Cruises Celebrates One Million Guest Bookings In 2007 20 Jul 2007
Costa Cruises Celebrates One Million Guest Bookings In 2007

Costa Cruises

An historic record never before attained by Costa Cruises in its 60-year history and unprecedented in Europe. The millionth guest is an Italian family who will be f�ted during the celebrations to mark the event in October.

Costa Cruises is now heading towards another ambitious milestone: 1.5 million guests in 2010. The Italian cruise line Costa Cruises, the market leader in Europe and South America, has set a new historic record: one million guests have booked a cruise on board its ships in 2007. This is a first not only for the company, which has never before in its 60-year history had so many passengers in a 12-month period, but also for the European cruise industry as a whole.

Costa Cruises� one millionth guest in 2007 booked a Costa cruise on July 17. The guest is an Italian family who will be at the centre of Costa Cruises� celebrations planned for the month of October.

The historic achievement will be also celebrated by Costa Cruises worldwide over the next few days with toasts on board its 12 ships and in the company�s 28 offices, the event being marked by a specially selected limited edition Prosecco Aneri Magnum. A further 10,000 commemorative bottles will be sent to the company�s partners.

�Our one millionth customer is an historic achievement and one that fills us with immense pride,� commented Costa Cruises Chairman & CEO Pier Luigi Foschi. �For us this is testimony to the fact that 1 million guests have rewarded our passion, the quality and excellence o our work, and the competence and solidity that our company alone possesses, with its 60 years of experience in the cruise business. I would like to thank all our employees, our guests and our partners for making this feat possible. Costa Cruises� growth plan doesn�t stop here. We have our sights set on ambitious new objectives: we aim to boost the number of our guests by 50% in just three years, to reach the 1.5 million mark in 2010.�

One million guests is a highly significant statistic for the cruise industry as a whole, which in 2006 clocked up 12.12 million cruisers worldwide (source: CLIA), including 3.4 million Europeans (source: ECC). Costa Cruises thereby confirms its role as a key player in the industry. In the last ten years the Italian operator has more than tripled its number of customers, from 350,000 in 1997 to one million reservations recorded in just eight months this year.

This growth has been supported by a fleet expansion programme with the introduction of 11 ships in 11 years (from 2000 to 2010) and an investment worth around 4.5 billion euros. Seven of these vessels were or will be built in Italy by Fincantieri, at a total cost of almost 3.5 billion euros.

Costa Cruises� fleet is currently 12 strong; all of the vessels fly the Italian flag, with total guest capacity of approximately 23,200 in dual occupancy cabins. Three more ships have been commissioned from Fincantieri. By 2010, when the last of these new ships is delivered, the Costa fleet will have 15 members and total capacity of around 30,800 passengers in dual occupancy cabins, confirming its status as Europe�s largest and most advanced.

Costa Cruises� growth has also had a significant impact on the tourist industry in the cities where its ships have regular stopovers. In 2007 the company will make approximately 600 calls in the ten Italian ports of embarkation included on its itineraries (Savona, Civitavecchia, Naples, Messina, Palermo, Catania, Bari, Ancona, Venice and Trieste), which works out as 2,000,000 passenger movements (about 26% of the cruise traffic in Italy); it is estimated that these cruisers will spend a total of over 100 million euros during the stopovers*. The company�s capacity to innovate has played a decisive role allowing it to top the one million guest mark in under a year. Over the course of the last six decades Costa Cruises has launched a number of global innovations, like the �fly-cruise� formula, which it introduced back in 1968, or winter cruises in the Mediterranean, dating back to 2001. Other major innovations relate to the ships in the fleet. Costa was the first cruise line in Europe to fit its newest vessels with private balcony cabins, two pools on the same deck with a sliding glass roof enabling use even in mid-winter, and a wellness centre of over 2100 square metres (featuring cabins with direct spa access).

In addition, , in the last couple of years Costa Cruises has introduced a series of unrivalled itineraries further enhancing its offer, which now stretches almost right round the world, from the Americas to Asia: it is the first operator to market cruises departing from China, Dubai and Mauritius. Costa Cruises presently has 37 ports of embarkation across the globe and around 250 destinations are visited by its ships.

The fact that 98% of Costa�s guests say they are satisfied or very satisfied with their cruise vacation is testimony to the service excellence that has set the company apart during its skyrocketing growth. Costa Cruises has some eight training schools located around the world for its 15,000 employees, comprising 14,000 shipboard personnel and 1000 shoreside staff. Costa Cruises� excellence is also recognised by RINA�s B.E.S.T. 4 (Business Excellence Sustainable Task), an integrated voluntary scheme certifying corporate compliance with the highest international standards in the areas of social accountability (SA 8000, issued in 2001), environment (UNI EN ISO 14001, issued in 2004), safety (OHSAS 18001, issued in 1999) and quality (UNI EN ISO 9001, issued in 2000).

* Estimate based on the �European Cruise Contribution" report issued by the European Cruise Council, according to which each passenger spends an average of 73 euros at every Italian port visited.

Costa Cruises is an Italian cruise company and the market leader in Europe and South America. In 2006 Costa carried a total of 880,000 cruise guests and this figure is expected to hit the one million mark in 2007. Its fleet, Europe�s largest and most advanced, has a total of 12 ships in service and three under construction. By 2010 the Costa fleet will be 15 strong with total guest capacity of approximately 30,800. All of the vessels fly the Italian flag and are deployed in the Mediterranean, Northern Europe, the Caribbean, South America, the Arabian Gulf, the Far East, Indian Ocean. Costa Cruises has been certified by RINA (Italian Shipping Register) with the BEST4, an integrated system of voluntary certification of corporate compliance with the highest standards governing social accountability (SA 8000, issued in 2001), environment (UNI EN ISO 14001, 2004), safety (OHSAS 18001, 1999) and quality (UNI EN ISO 9001, 2000). Costa Cruises is also an official partner of the WWF for the protection of the marine ecoregions of the Mediterranean, the Greater Antilles and Brazil. Costa Cruises also operates the brand AIDA Cruises, which is the number one cruise company for the German market with four ships in service and three under construction. Costa Cruises is a subsidiary of Carnival Corporation & plc, the world�s largest cruise operator.

For more information or to book go to www.costacruises.co.uk or call 020 7940 4499 See the latest news at: www.rooster.co.uk/news Search, subscribe by news category, download photos and more

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