More than half will try a new destination this year

The overall cost of a holiday is the most important factor for the majority of families choosing their next holiday, a survey by leading beach holiday specialist On the Beach has found.

The survey of 1500 British families conducted by My Family Club on behalf of On the Beach found that whilst almost a third (30%) say the cost of a holiday is more important than any other element, a travel agent or operator offering full financial protection is also very important with 19% saying this is the most important factor.

Positive feedback from family and friends is also important to sun-seeking British families with 18% saying testimonials from their peers is more important than any other, whilst 17% say hotels offering kids clubs and activities is the most important factor when choosing their annual holiday.

The survey also revealed the ability to pay for their holiday in installments is the most important factor for 16% of British families.

The survey also revealed that British families are becoming more and more adventurous with their holidays with more than half (55%), saying at least one of their holidays this year will be to a new destination with one in five (20%) sticking to their favourite destination once again.

Alistair Daly, Chief Marketing Officer at On the Beach comments:

“For most families, the annual holiday is the biggest spend of the year so the cost of that holiday is incredibly important. We're also seeing more and families choosing all-inclusive holidays, which is a great choice for those wanting to keep a close eye on their spending as much of the in resort spend such as food and drink is included in the holiday price.”

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For further information, please contact Jamie Wortley at:  jamie@jpwcommunications.com, or call 01769 573 444

About On the Beach Founded in 2004, On the Beach is the UK's leading beach holiday specialist.  With more than 60 million website visitors this year, over one million customers found, booked and enjoyed their perfect On the Beach holiday. Book online at www.onthebeach.co.uk, or by calling the UK call centre on 0871 474 3000.

About My Family Club www.MyFamilyClub.co.uk helps parents make money, save money & manage their money. We're here for parents with children of all ages, from birth until the day they leave home. On the site you'll find tips and guides on money-saving, money making and budgeting, as well as tools to help you manage your family finances. MyFamilyClub also rounds up the best vouchers, offers, deals and discounts, and tells you where to find your household essentials at the best prices every week