01 Nov 2013
Cornwall has proved its position as the nation's favourite holiday destination by winning the British Travel Awards for the FIFTH consecutive year.
Representing the passion felt for the county by visitors and locals alike, the prized title of 'Best UK Holiday County or Region' has been held by Cornwall since 2009. To claim the coveted top spot Cornwall pulled in the lions share of the public vote and beat off competition from destinations across the country.
Malcolm Bell, Head of Visit Cornwall, Cornwall Development Company's tourism service, comments: "This amazing award is the collective effort of the whole industry and is a credit to everybody that contributes to tourism in Cornwall. A lot can change in five years but by winning the British Travel Awards year after year, it shows that Cornwall is adapting to market demands and even during uncertain times, is reinventing itself to give visitors reason to return time and time again. But most importantly, such a high profile accolade showcases Cornwall to a new audience which is vitally important in order to grow our visitor base.
"Cornwall manages to find a special place in the heart of anybody that visits and this award symbolises all that it great about our treasured county."
In an equally impressive feat the Eden Project has also held onto the title of Best Leisure Attraction for the third year in a row whilst the National Maritime Museum in Falmouth claimed Silver for Best Heritage Attraction. Looe also added to Cornwall's impressive list of trophies by taking Silver for UK Coastal Resort.
For more information, visit www.britishtravelawards.com
ENDS
Notes to editors
About Visit Cornwall
- Visit Cornwall is a service of the Cornwall Development Company, Cornwall Council's arms length economic development company
- Visit Cornwall undertakes destination marketing aimed at attracting first time visitors to Cornwall through appropriate promotions including targeted PR and through its award winning digital marketing
- Visit Cornwall coordinates, supports and promotes festivals and events across the county, providing advice to enhance the visitor experience, promote Cornwall and ensure the long term sustainability of events. Also responsible for the delivery of certain major events
- Visit Cornwall undertakes targeted research and market intelligence activities to drive Cornwall's marketing and product development
visitcornwall.com is the official tourist board online visitor guide
Join Visit Cornwall on Facebook www.facebook.com/ilovecornwall
Follow Visit Cornwall on Twitter www.twitter.com/ilovecornwalluk
Watch Visit Cornwall on Youtube www.youtube.com/cornwalltouristboard
About the British Travel Awards
The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel. The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience - transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business.
Image
Captions for the accompanying images:
- Malcolm Bell, Head of Visit Cornwall, collects the trophy for 'Best UK Holiday County or Region' at the British Travel Awards 2013.
- Visit Cornwall and the Eden Project celebrate Cornwall's two gold and two silver wins for Cornwall in the British Travel Awards
Further information
Julia Hughes
Tourism Press & PR Executive
Visit Cornwall
01872 322928
