Singapore, August 23rd 2013 -"Life is either a daring adventure or nothing at all." Inspired by the words of Helen Keller and by the adventure travel roots of their own brand, Contiki Holidays (www.contki.com) has launched an exciting new campaign that follows four Canadian YouTubers as they explore the incredible sights, tastes and epic terrains of Latin America. Having kicked off August 19th and running for three weeks, Contiki's four adventurers -a group of friends from Vancouver who go by the name of SundayFundayz - take off across Brazil, Argentina and Peru for the full Contiki experience, trying weird and wonderful food, attempting extreme sports and riding and racing through incredible landscapes.

With over 8 million video views on YouTube, the SundayFundayz crew have a devoted following of fans from around the world that tune in to watch the fearless foursome perform crazy stunts, start impromptu epic dance parties, and live up to their motto of 'high on life'. Given free reign to create content on their month-long journey, the SundayFundayz produced five high-energy videos for the Latin Adventure highlighting their individual adventure experiences, each of which will be revealed over the course of the campaign. As each new video is unveiled, the online community can vote for their favourite adventure and suggest a Latin-themed challenge for their chosen SundayFundayz member to perform in their hometown of Vancouver (who wouldn't want to see any of these four guys dance in full Latin Carnival gear on busy Robson St.?). The winning challenge entry will snag two spots on a Contiki trip to Latin America on the 11-day Inca Panorama, with airfare courtesy of LATAM, Contiki's primary airline partner to the region.

Tapping in to the demand of young travellers looking to escape their comfort zones and open themselves up to new worlds in a way that only travel can offer, Contiki expanded into Latin America in 2012 and now offers 13 trips throughout Peru, Brazil, Argentina, Ecuador & the Galapagos, Mexico and Costa Rica. Positioning adventure travel at the forefront of their Latin America product, Contiki encourages 18-35's to explore the incredible landscapes and cultures of the destination, with life-changing experiences like snorkeling in the Galapagos, horseback riding through the Sacred Valley in Peru and hang gliding in Rio de Janeiro.

"Contiki has focused on the storytelling of our travellers' adventures, by creating lasting relationships with the YouTube community, rather than a one-off campaign," said Kevin Khor, Head of Sales & Marketing, Contiki Asia. "We have turned the spotlight to our YouTube travellers themselves, who relate their own experiences as they unfold in the moment. The SundayFundayz take us to Peru, Argentina and Brazil, on a journey that is uniquely their own with their own personal stories - as do each of our travellers."

The Latin Adventure marks the latest in a two-year string of innovative digital campaigns in which Contiki has partnered up with prolific YouTubers. Last fall, the original adventure travel brand took 13 of the world's most popular and influential YouTube celebrities on an epic road trip throughout Europe, orchestrating a number of challenges for the vloggers and organizing massive meet-ups with fans in major cities, with the London meet-up being the largest YouTube gathering ever held in Europe. Contiki has also worked extensively with YouTube partner and Canadian vlogger Corey Vidal on a number of projects, and has sent Vancouverite YouTube traveller Nadine Sykora to Europe, Asia, Latin America and the South Pacific to document her travels for her loyal fans.

For more information about Contiki please contact your local travel agent or please visit us at www.contiki.com and don't forget to follow us on Facebook and on Twitter with our #NOREGRETS hashtag.

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About Contiki Holidays:

Contiki Holidays has inspired students and young professionals, 18 - 35 year olds to travel to the world's most fantastic destinations for 50 years. The trips are hassle-free and include the perfect mix of sightseeing, culture and free time. Choose from over 190 itineraries throughout Europe, Russia, Egypt, Southeast Asia, Australia, New Zealand, Latin America, Canada & the USA. For more information, visit www.contiki.com.

Media Contact:

Deborah WEE
Marketing Manager, Asia

Contiki Holidays for 18-35's

+65 6337 8166

deborah.weesz@contiki.com

Twitter: @ContikiDeb