A WORLD FIRST ATTRACTION AND COMPLETELY NEW SHREK ADVENTURE!

London's South Bank will be the location for the UK's newest and funniest attraction, and the first of its kind worldwide - Shrek's Adventure! London.  Set to delight and enthrall families and Shrek fans of all ages, the unique experience developed by Merlin Entertainments* in partnership with DreamWorks Animation, will bring to life the hilarious world of Shrek and friends.  The fully immersive walk-and-ride through attraction will take guests on a completely new misadventure, combining laugh-out-loud live shows and iconic sets from the Shrek film franchise, with captivating storytelling, rides, dramatic special effects, and, of course, extraordinary DreamWorks animation.

Guests will be invited to 'step into and star' in their very own hilarious, madcap adventure to the Kingdom of Far Far Away surrounded by Shrek and his beloved Dreamworks friends. But with the mischievous Donkey as Tour Guide, chaos, calamity and endless fun are inevitably the name of the game! Visitors will meet everyone from Princess Fiona, Puss in Boots, 'Gingy' the Gingerbread man to Pinocchio and the Three Little Pigs. But they'll need to beware – because Rumpelstiltskin has got his 'angry wig' on and is doing his best to disrupt the Tour.

The attraction has been created by the Merlin Magic Making creative team at Merlin Entertainments, and Dreamworks Animation.

Shrek's Adventure! London opens in July 2015 in County Hall on London's South Bank close to Merlin's other leading attractions in the area: the London Eye, the SEA LIFE London Aquarium and the London Dungeon. Tickets for adults from £23.40, children from £18.72.

Tickets are expected to go on sale in March and from January fans can register on www.shreksadventure.com to receive further information/ticket alerts. The attraction is expected to be very popular and EARLY PRE_BOOKING is recommended to avoid disappointment.

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For further information please contact Amy Sadler/Claudia Parker at freerange communications on 020 7402 9966 or amys@freerange.eu

Notes to Editors:

*Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c25,000 employees. 

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.