Ground was recently broken for a new Comfort Suites hotel at 300 E. Main Street, located one mile west of U.S. Highway 12.

Owned by Lake Geneva Hospitality Group of Jefferson, Wis. and managed by Midwest Venture Capital Management of Beaver Dam, Wis., the new Comfort Suites hotel is expected to open in late spring of 2005.

The Comfort Suites hotel will feature 80 suites, meeting facilities, a VIP club room, business center, high-speed Internet access, fitness center, whirlpool, complimentary deluxe continental breakfast and guest laundry services.

Each suite will feature a microwave, refrigerator, coffeemaker, remote-control cable television, iron, ironing board, hairdryer, workdesk and high-speed Internet access.

Discounts will be available when booked in advance on a space-available basis for seniors, American Automobile Association members, business travelers, government and military personnel and groups. Children, ages 18 and under, will stay free when accompanied by an adult.

The hotel will participate in Choice�s Choice Privileges rewards program where guests can earn points toward free stays, airline miles or gifts when staying at any U.S. Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion and MainStay Suites hotels.

Guests of Choice brand hotels can receive airline miles from participating airlines when staying at any Choice brand hotel.

Comfort Suites hotels are franchised by Choice Hotels International (NYSE: CHH). There currently are 382 Comfort Suites brand hotels open and 81 under development worldwide, representing 155,325 rooms.

For reservations at any Comfort brand hotel worldwide, contact Choice�s toll-free reservation service at (800)-4CHOICE or visit www.choicehotels.com the Internet.

Choice Hotels International is the world�s second largest lodging franchisor, marketing more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice, visit the company�s Web site at www.choicehotels.com

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Media Contact: Camila Clark +1 301-592-6381 camila_clark@choicehotels.com

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