30 Jul 2010
Coastal Tourism Boost As Forbes Ranks Three Cambodian Beaches In Asia�s Top 22 - International Recognition For Koh Rong - �Asia�s First Environmentally Planned Resort Island�

CB Richard Ellis

International business magazine Forbes has recognised three pristine Cambodian beaches in its ranking of �Asia�s Best Beaches�.

On the list of the top 22 were O�Tres Beach in Sihanoukville, nearby Ream Beach in Prey Nop, and the sands of Koh Rong, an idyllic island just 30 minutes off the Cambodian coast which is being developed as the region�s first environmentally planned resort island.

The accolades recognised beaches across the region, from New Zealand and Sri Lanka to China.

Although largely unknown to international tourism, Cambodia�s 443 kilometre coastline is studded with �paradise� islands bordering Thailand to the north and Vietnam to the south.

It is being touted as the �next Asian Riviera� to rival Phuket and Koh Samui.

Tourism in Cambodia has developed strongly over the past decade, reaching 2.16 million last year, but by far the main attraction is Angkor Wat.

Unlike neighbouring Thailand, where most tourism concentrates around beach resorts, a mere 7.7 per cent of Cambodia�s tourism is so far �coastal�. Visitors to Cambodia tend to combine Angkor Wat with a beach holiday elsewhere in Asia, overlooking the unspoiled beauty of the country�s undeveloped coast.

This is set to change, however, with a newly expanded airport at Sihanoukville which is currently open for chartered flights and private jets, with connections to the capital Phnom Penh and Siem Reap, as well as regional flights, expected with the development of tourism and international standard resorts along the coast. The Cambodian government is also encouraging international investors to develop �coastal tourism� in the area � to complement the country�s cultural attractions.

The Forbes recognition follows travel trend-setters Conde Nast Traveler and Travel & Leisure which have respectively cited the largely unknown haven as �Asia's next big thing� and "a place to watch".

The �undiscovered paradise� which was first discovered by adventurous backpackers also featured recently on National Geographic Adventure Channel�s 'The Lonely Planet: Roads Less Traveled�. Koh Rong covers 78 sq kms � a third the size of Koh Samui � with a population of just 1,500 in small fishing villages. Its beaches of pure white sand and crystal clear water have been compared to the Maldives.

Development of the Koh Rong as �Asia�s first environmentally planned resort island� for high-end tourism is now gathering pace.

Behind the visionary plan is one of Cambodia�s largest business, property and infrastructure conglomerates, The Royal Group. Headed by prominent tycoons Kith Meng, The Royal Group has been granted a 99-year lease by the Cambodian government to develop the island.

A team of leading international consultants has started realising the vision � with a Master Plan nearing completion by MAP Architects of Hong Kong, in consultation with world renowned environmental and airport consultants Scott Wilson.

Leading international property firm CB Richard Ellis is advisor and sole agent driving the marketing campaign targeting international tourism infrastructure developers and operators.

�The main focus is on developers with plans for exclusive, environmentally sensitive tourism projects,� said David Simister, Chairman, CBRE Thailand and Indochina.

Development of the undiscovered paradise island for high-end tourism includes an international airport and golf courses.

The Koh Rong archipelago is already setting the benchmark for luxury tourism off Cambodia�s coast. On a nearby island, Song Saa Resort is on schedule to open next year as Cambodia�s first international quality resort.

The exclusive private island resort is being developed by Brocon Investment Co., Ltd. It comprises 14 one and two-bedroom residential villas, with facilities including a 5-star �over water� restaurant and bar, swimming pool, spa & wellness centre, yoga & meditation centre and water sports centre.

International investors snapped-up the villas at Song Saa ahead of completion and Mr. Simister said: �Song Saa is the first project to target foreign buyers and its runaway success indicates the interest in this area. The Koh Rong story is similar to that of Samui and Phuket 20 years ago. It is one of the last undiscovered paradises in South-East Asia.�

Rory Hunter, Chairman of Brocon Investment Co., Ltd. said: �The launch of Song Saa Island Resort has put Cambodia on the global map and paves the way for future developments in the area.�

Bart Kluskens, a conservation adviser for Song Saa Resort and a member of the panel consulted for the Forbes list, said: �The further you go from the mainland, the more and more beautiful the beaches are.�

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About The Royal Group (TRG) The Royal Group is Cambodia�s premier investment and development conglomerate at the heart of the country�s economic growth for almost two decades, attracting international investors and building market leaders in a wide range of industries including telecommunications, media, banking, insurance, resorts, education, property, trading and agriculture. Strategic joint ventures of Cambodia�s most dynamic and diversified business conglomerate include ANZ Royal Bank (www.anzroyal.com.kh), Cambodian Broadcasting Corporation (www.ctncambodia.com), MobiTel telecommunications (www.mobitel.com.kh), Cambodia's first broadband internet provider TeleSURF (www.telesurf.com.kh), Infinity Insurance (www.infinityinsurance.com.kh), and Phnom Penh's first 5-star hotel Hotel Cambodiana (www.hotelcambodiana.com.kh). Neak Oknha Kith Meng, Chairman and CEO, is renowned among the Who's Who of Asia�s business tycoons and has featured on the front cover of Forbes Asia. For more information, visit: www.theroyalgroup.com.kh

About CB Richard Ellis

CB Richard Ellis Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world�s largest commercial real estate services firm (in terms of 2008 revenue). The Company has approximately 30,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide. CB Richard Ellis has been named a BusinessWeek 50 �best in class� company for three years in a row.

CB Richard Ellis established an office in Bangkok in 1988, followed by Phuket office in 2004, and Samui office in 2007. CB Richard Ellis (Thailand) Co., Ltd. has grown to be a leading real estate services provider, offering strategic advice and execution for sales and leasing for all types of property, property and facilities management, valuation and advisory, and research and consulting. For more information, visit the company's website at www.cbre.co.th.

For further information � Hong Kong Ms. Luci Pickett or Ms. Wendy Wang Grebstad Hicks Communications Ltd Hong Kong Tel: [852] 2810 0532 Fax: [852] 2525 7972 Email: luci.pickett@ghcasia.com or wendy.wang@ghcasia.com or info@ghcasia.com www.ghcasia.com

For further information � Singapore Ms. Hannah Gold or Ms. Wenli Ong Grebstad Hicks Communications Ltd Singapore Tel: [65] 6438 4024 Fax: [852] 6552 6613 Email: hannah.gold@ghcasia.com or wenli.ong@ghcasia.com or info@ghcasia.com www.ghcasia.com

For further information � Thailand

Ms. Preeti Tanwani Associate Director CB Richard Ellis (Thailand) Co., Ltd. Bangkok, Thailand T 66 2 654 1111 ext. 104 F 66 2 685 3300 preeti.tanwani@cbre.co.th www.cbre.co.th