Sahar Hashemi, co- founder of Coffee Republic one of the UK�s most recognised high street brand, is to headline this year�s World Travel Market�s Business Lecture on Wednesday 11 November at 14.00 on the World Travel Market stage.

The WTM Business Lecture in partnership with KPMG, the global network of professional services firms, is an exclusive opportunity to hear and meet a well-known authority on business free of charge.

Sahar is currently a speaker ambassador for the Prince�s Trust and has been named as one of the 100 most influential women in Britain by the Daily Mail and one of the �20 most powerful women in Britain under 35 by the Independent on Sunday.

Sahar�s message of �anyone can do it� has been motivating and inspiring many different industry sectors. She demystifies the entrepreneurial process through a step by step system that anyone can follow and without the use of intimidating business jargon.

Fiona Jeffery, Group Exhibition Director, said: �Now in its fourth year, the Business Lecture has built a reputation of being an opportunity for industry professionals to hear one of the world�s leading entrepreneurs outline how they have succeeded in a highly competitive marketplace and how the travel and tourism industry can benefit from their views on business, management, creativity and branding. �

Hugh Green, KPMG Partner and Head of the UK Travel Practice, who will introduce the lecture, said: �We are delighted to continue our relationship with World Travel Market and bringing a speaker of the calibre of Sahar Hashemi to the event. KPMG advises some of the most innovative companies in the sector and we recognise that the industry can only benefit from learning from successful entrepreneurs from other industries.�

World Travel Market 2003 will be held Monday 8 � Thursday 11 November at ExCeL, London. For more information and to pre-register, visit www.wtmlondon.com

-ends- 1 September 2004

Picture no WTM 415 of Sahar Hashemi can be downloaded from our online picture library. Please see instructions below.

For further information contact Simon Greenbury on tel: +44 (0) 208 441 3773 or email simon@janelarcombecommunications.com

The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004.

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS 1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com