Classic Representation 03 Sep 2009
Classic Representation Releases Its 'Top 10 Hot List' Of New Developments In 2009 & 2010

Classic Portfolio

Classic Representation is recognised as one of the leading international marketing organisations in the travel and tourism industry, providing marketing for a selection of Relais & Chateaux properties and the Classic Retreats portfolio in Southern Africa, East Africa and the Indian Ocean.

THE CLASSIC RETREATS PORTFOLIO CELEBRATES ITS 10TH ANNIVERSARY THIS YEAR. Now stronger than ever, the portfolio contains the finest collection of exclusive city retreats, gracious country houses, private safari lodges, remote bush camps and idyllic island getaways in Africa. Each of these destinations has been carefully selected and is defined by a commitment to sustainable tourism and delivering an exceptional guest experience. The portfolio is celebrating its tenth year with a series of never-to-be-repeated special offers throughout the coming year.

2009 / 2010 NEW SAFARI LODGES & HOTELS OPENING � STILL TO COME:

1. AFRICA�S NEWEST LUXURY RIVERBOAT SAFARI LAUNCHES ON THE CHOBE RIVER � NAMIBIA/ BOTSWANA, NOVEMBER 2009 A new standard of luxury live-aboard safaris in Botswana/ Namibia�s game rich Caprivi Strip.

Experience the thrill of an African safari from your own private suite aboard a luxurious 45 meter riverboat, on Namibia and Botswana�s great Chobe River. The Zambezi Queen, Africa�s newest luxury riverboat safari, is due to launch in November this year. There can be few natural wonders as synonymous with Africa�s raw wilderness as this stretch of untamed waters. The Chobe River divides Botswana�s Chobe National Park from Namibia�s Caprivi Strip and its exotic banks boast one of the densest populations of wildlife on the African continent. 2010 Rates start at ZAR 6 000 per person sharing per 2 night cruise, fully inclusive of all safari activities, meals, soft drinks, wines and beers with meal times and during activities www.zambeziqueen.com

2. BUSHMANS KLOOF INTRODUCES NEW FOCUS ON WELLNESS � SOUTH AFRICA, NOVEMBER 2009 Internationally awarded wilderness lodge in the beautiful Cederberg area expands its wellness offering.

Voted �Best Hotel in the World� in the 2009 US Travel + Leisure World�s Best Awards reader�s survey, Bushmans Kloof Wilderness Reserve & Wellness Retreat at the foot of the Cederberg Mountains is creating the perfect environment in which to rejuvenate mind, body and spirit. Recognising that a return to nature offers the surest path to wellness and focusing on these three key facets of wellbeing, tailored packages and workshops are being offered and plans are underway to further expand the newly launched spa facilities. 2010 Rates start at ZAR 1 750 per person sharing per night, fully inclusive of all meals, rock art excursions and safari activities. www.bushmanskloof.co.za

3. HIP CITY HOTEL OFFERS PERSONALISED SHOPPING TOURS � SOUTH AFRICA, OCTOBER 2009 Discover Johannesburg�s hidden shopping gems with a stay at the award-winning AtholPlace boutique hotel.

Johannesburg�s new AtholPlace boutique hotel (opened January 2009), recently voted one of the world�s hippest hotels in Cond� Nast Traveler�s (US) annual coveted �Hot List�, will soon be launching a personalised shopping experience. Owner Sumari Krige, one of South Africa�s top interior designers, will offer guests the opportunity to book a personalised shopping excursion. The outing will be hosted by a retail aficionado and will allow guests the chance to sample some of Johannesburg�s fabulous shopping opportunities, including the lesser-known gems known only to locals. 2010 Rates start at ZAR 2 500 per suite per night, including breakfast, teas and coffees, pre-dinner drinks and canap�s and local city transfers. www.atholplace.co.za

4. NEW ART GALLERY OPENS AT ELLERMAN HOUSE � SOUTH AFRICA, SEPTEMBER 2009 Leading Cape Town hotel opens a contemporary art gallery showcasing the best of South African art.

A historic landmark on Kloof Road in the premier Cape Town suburb of Bantry Bay, Ellerman House epitomises slick modernity coupled with comfortable design principles. Fine art of unquestionable quality sets Ellerman House apart from other luxury hotels in South Africa. In the last decade, owners Paul and Jeanne Harris have created the largest private collection of South African artwork, much of which is currently on display in the hotel. The Ellerman Contemporary Gallery is currently under construction to showcase their extensive collection and will open in September. 2010 Rates start at ZAR 4 500 per room per night, including breakfast, chauffeur-driven airport transfers, daily shuttles to V&A Waterfront, laundry, teas and coffees, spirits and beer, selected house wines, fully stocked in-room bar with luxury brands, guest pantry with wide selection of snacks and in-between meal options, sunset cocktails www.ellerman.co.za

2009 SAFARI LODGES & HOTELS: LAUNCHES, OPENINGS AND NEW LOOKS:

5. CLASSIC RETREATS WELCOMES NEW MEMBER, LUXURY VILLA RENTALS COMPANY BLUE VIEWS � SOUTH AFRICA, JULY 2009 Cape Town�s most prestigious privately owned villa rental company joins the Classic Retreats portfolio.

Blue Views Luxury Residences, established 12 years ago and one of Cape Town's most reputable villa rental companies, consists of 8 exclusive-use houses and apartments. The properties are ideally suited to those looking for an alternative to a five star hotel, but requiring the comfort, convenience and privacy of a luxury home in Cape Town's most fashionable and desirable area. Property sizes vary from two to seven bedrooms and include a lounge, fully equipped kitchen and dining area fitted to the highest standards, high speed WiFi access throughout, swimming pool and barbeque facilities. All the properties are 100 metres apart, situated less than 100 metres from the secluded and private Bakoven beach and are within easy walking distance to the famous Camps Bay beach in Cape Town with its trendy restaurants, shops and sidewalk caf�s. 2010 Rates start at ZAR 1 900 per property per night, including exclusive use of the residence, daily servicing Mondays through Saturdays and monitored electronic and security systems. www.blueviews.com

6. LE QUARTIER FRAN�AIS PREPARES FOR THE NEXT 20 YEARS WITH A REMODELING � SOUTH AFRICA, JULY 2009 Gem of the Cape winelands celebrates the next 20 years with an extensive remodelling.

The award-winning Le Quartier Fran�ais (the French Quarter), jewel of Franschhoek and one of South Africa�s best-known hotels, turned twenty this year and is entering the new decade with an extensive remodelling. Existing rooms have been upgraded and as of 1 August they will have ten Auberge (entry level) Rooms, and two new categories - three Grande Rooms and two Petite Garden Suites. The double volume Grande Rooms are easy to fall in love with and impossible to leave, making them ideal for honeymooners. Everything, from their bed size to their window length, adds to their sumptuous appearance. The two Petite Garden Suites look out onto their own secret corner garden with large sliding doors spilling onto a private patio that looks over the gently crafted area. 2010 Rates start at ZAR 3 950 per room per night, including full breakfast and transfers within Franschhoek. www.lequartier.co.za

7. KARKLOOF SPA LAUNCHES �RAW FOOD� MENU � SOUTH AFRICA, JUNE 2009 Top South African Wellness & Wildlife Retreat introduces innovative new health concept.

Karkloof Spa Wellness & Wildlife Retreat, recently awarded Tatler Magazine's coveted 'Most Exciting New Discovery of 2009' award, is further raising the bar with the introduction of a �Raw Food� menu. Along with their extensive and locally-flavoured international menu currently on offer, guests can now choose from a wide selection of the very best organic gourmet Raw Food options. Raw foods contain enzymes that aid their own digestion, placing less strain on the body when consumed. Following a Raw Food diet also has many health benefits, from weight loss and increased energy to improved immune system and relief from food allergies. And don�t think for a moment is sacrificed for the sake of your health. Prepared to perfection, all Raw Food meals are mouth wateringly delicious, nutritious and designed to satisfy any appetite. 2010 Rates start at ZAR 3 990 per person per night, including all meals, drinks, safari activities, a spa treatment and use of the hydro facilities. www.karkloofspa.com

8. CHIAWA CAMP CELEBRATES WITH A REFURBISHMENT � ZAMBIA, APRIL 2009 Top Zambian bush camp prepares for the next twenty years with an extensive refurbishment of all luxury tents.

No stranger to �best of� awards, Chiawa is renowned for its excellent guiding, the most recent accolade being recipient of the Good Safari Guide�s annual �Best Guiding Team in Africa� award. The Cumings family founded Chiawa Camp in 1989 and pioneered tourism into the Lower Zambezi National Park. Chiawa celebrates its 20th anniversary in style this year with an extensive refurbishment and upgrade of all Luxury Tents to Superior Tents. Grant and Lynsey Cumings� own elegant bush home provided the inspiration for the refurbishment, along with key features from the existing Superior safari tents. 2010 Rates start at US$ 595 per person per night, including all meals, drinks and safari activities. www.chiawa.com

9. INTRODUCING THE SAFARI COLLECTION � KENYA, MARCH 2009 Classic Retreats expands into Kenya with a new portfolio of East Africa�s finest destinations.

Due to the increase in demand for travel to East Africa and the company�s existing knowledge base of the area, the Classic Retreats portfolio expanded into Kenya this year with the inclusion of The Safari Collection, comprising three beautiful camps and lodges. From Sala�s Camp in the Masai Mara and Sasaab in the Northern Frontier to the newly acquired and recently refurbished Giraffe Manor in Nairobi, The Safari Collection offers exceptional experiences in East Africa. 2010 Rates start at US$ 360 per person sharing, including all meals, drinks with meals and airport transfers at Giraffe Manor; US$ 530 per person sharing, including all meals, drinks and safari activities at Sala�s Camp; and US$ 590 per person sharing, including all meals, drinks and safari activities at Sasaab. www.thesafaricollection.com

10. SINGITA INTRODUCES OVERNIGHT HORSEBACK SAFARIS� TANZANIA, FEBRUARY 2009 Saddle up and ride out into one of the world�s most pristine wilderness areas and scene of Africa�s thrilling annual wildebeest migration.

Singita Game Reserves introduced its first East African overnight horseback safari this year. The luxurious 4-night safaris will offer experienced riders with unparalleled horse riding and game viewing in Tanzania�s Singita Grumeti Reserves. Situated along the Western corridor of the Serengeti, this is one of Africa�s most pristine wilderness areas, and scene of Africa�s thrilling annual wildebeest migration. Departing from Singita Sasakwa Lodge, where riders are kitted out at the state-of-the-art Equestrian Centre, a maximum of six riders will go out on safari, accompanied by two seasoned guides. Over the next three days their journey will take them through the vast, game-rich plains of the Grumeti Reserve where up close and personal sightings and magnificent wildlife encounters await. 2010 Rates are US$ 5 990 per rider (or US$ 5 390 per non-rider) and include four night�s acaccommodation at Sasakwa Lodge and Faru Faru Lodge, three days of riding including gear, all meals, drinks and safari activities www.singita.com

ENDS

Editors Notes: Classic Representation provides international marketing for a selection of Relais & Chateaux properties and the Classic Retreats portfolio in Southern Africa, East Africa and the Indian Ocean. Each of these destinations has been carefully selected and are defined by a commitment to sustainable tourism and delivering an exceptional guest experience. www.classic-representation.com

Issued by: CLASSIC REPRESENTATION Media Enquiries: Saskia Brown Telephone: +44 131 476 6822 Email: saskia@classic-representation.com