24 Jun 2020
Tags: Travel Technology, travel solutions, Vacaay, Travel PR, PR appointment
Vacaay has signed on with CK PR to promote its innovative travel platform, which officially launched in February 2020 and is changing the way consumers plan their travel itineraries.
Founder Pete McKeon and General Manager Anthony Gallagher have driven Vacaay's dramatic growth to 250,000 global users in under five months.
“Vacaay reflects the way that time-poor consumers now plan their lives, including travel experiences,” Mr McKeon says. “We're inspiring a growing number of engaged global users each day to discover the world through high-definition imagery and curated content.”
The desktop, mobile and tablet version of the technology sees users engage in a form of travel-planning 'speed dating' where they can quickly scroll through breathtaking imagery and select their favourite destinations and experiences – a form of 'love at first sight'.
Vacaay has also partnered with Expedia to provide flight and hotel booking functionality within the platform.
Christina Koullas, Managing Director of CK PR, attributes the current success of Vacaay to the skill set of its executive team.
“Pete's experience in business and user acquisition, combined with Anthony's knowledge of international travel media have driven Vacaay's growth to date,” Ms Koullas says.
“We look forward to utilising Vacaay's technology and data insights to provide compelling information and opportunities for the travel industry. For example, usage patterns during the COVID-19 lock down have been fascinating and we'll be drilling down to provide more detail on this and much more."
The new PR campaign will complement Vacaay's existing advertising, social media and trade activity.