08 Feb 2013
Luxury lovers have a new one-stop guide to everything lavish in Australia and China - Higher View magazine. Launched in 2012, and now on its third issue, the title is Citrus Media's latest launch and features the latest in all things luxury - destinations, places to stay, fashion, food, wine, motoring, art and celebrities.
With features in both English and Mandarin, Higher View is distributed on the newsstand and in business class on selected flights between Australia and China. The title is edited by Alex Mead, previously at the helm of market-leading UK title, Food and Travel. "The magazine is unique in the field, we're the first independent title to specifically target luxury travellers between Australia and China," he says. "We've also made a point of bringing in some of the world's best travel photographers and journalists to ensure the highest possible standard of content and that we portray the true beauty of both countries."
Higher View's publisher, Citrus Media, has more than a decade of experience at creating compelling content for the consumer magazine market, with its stable of titles including Game Informer, 220 Triathlon, Official PlayStation Magazine and Digital Photography. "Higher View has already proven to be a huge success," explains Jim Flynn, Publisher, Citrus Media. "The quality of the product's design and editorial has attracted advertising from brands such as Jimmy Choo, Ermenegildo Zegna, Maserati, Bulgari, TAG Heuer and Oroton. The response from readers and the market has also been overwhelmingly positive."
The first two issues of Higher View carried interviews with the likes of Li Na, Mark Webber, Li Bingbing, Tong Dawei and Adam Liaw; travel features on Melbourne, Sydney, Beijing, Shanghai, Kakadu and the Yangtze River; and also a luxury product section featuring the most sought-after high-end items on the market.
Issue two of Higher View is available now on selected premium-class flights, with issue three due in April, coinciding with the launch of higherview.com.au and an app version.
For further information, contributions or general enquiries regarding media kits please contact:
Alex Mead
Group Editor
Max La-Brooy
Commercial Manager
Jim Flynn
Publisher
jim@citrusmedia.com.au
