CIMtIG (Chartered Institute of Marketing Travel Industry Group) will be presenting a case study of an award winning marketing strategy on Monday October 17th at the Waldorf Hilton Hotel in Aldwych, London.

Amanda Scott, general manager of The Waldorf Hilton will be introducing the presentation, entitled �Launching Hilton Worldwide Resorts � challenging consumers� perception of Hilton�.

Philippa Gould, product development director for Hilton International and Rob Conway of Campaign Works will then explain the strategy, which was winner of Marketing Strategy of the year at the National Business Awards 2004. They will cover the following points, among others:

� Brand values � how Hilton achieved a more �friendly� image, as opposed to its more traditional corporate identity � How Hilton managed growth ahead of its market with all the recent years� threats to business, such as terrorism, SARS, low economic and consumer confidence and the Asian tsunami

After this, there will be general discussion and a questions and answers session, with canap�s, wine and networking to follow. The evening ends with an optional two or three course CIMTIG Networking supper at the hotel�s newly created �Homage Restaurant�.

The event takes place at 18.00hrs. Nearest tube: Temple, Charing Cross, and Holborn.

For information/tickets for the evening seminar and afternoon workshop contact Jill Ugo via email: ugo@cimtig.org or visit the CIMTIG website: www.cimtig.org