Thailand's National Committee on Tourism approves Prachuap Kirikhan as a pilot area to welcome international tourists from October 2021

Leading international wellness destination, Chiva-Som, is delighted to announce a milestone step in the reopening of Hua Hin to international tourists following an extensive period of quarantine restrictions.  'Hua Hin Recharge', a campaign initiated by Chiva-Som, is a collaboration between local public, healthcare and private representatives to achieve herd immunity in the Prachuap Kirikhan province in Thailand – a vital step forward to welcoming international travellers who have been vaccinated against COVID-19 to visit without having to go through the mandated quarantine period from October 2021.

Chiva-Som is working closely with the local community to drive the 'Hua Hin Recharge' campaign forward. The Hua Hin Recharge project has been previously presented to Mr. Anutin Charnvirakul, Deputy Prime Minister and Minister of Public Health and Mr. Phiphat Ratchakitprakarn, Minister of Tourism and Sports; a breakthrough last week saw an announcement by the National Committee on Tourism approving the province of Prachuap Kirikhan, including the popular tourist destination Hua Hin, as a pilot area to welcome international tourists from October 2021.

The 'Hua Hin Recharge' campaign includes the provision of accurate information to all the population and the acceleration of vaccine allocation to the Hua Hin Municipality from 1st June, to achieve a herd immunity target of 100 per cent of healthcare and hospitality workers, and 70 percent of its population. This will be a milestone step to waiving mandatory quarantine for vaccinated visitors in a bid to revive tourism in the province – an area that has 182 registered hotels.

Chiva-Som International Health Resort has long maintained a strong commitment to nurturing the local community, supporting social welfare programmes, hiring local staff and purchasing local fresh food, products and services. 

Mr. Krip Rojanastien, Chairman and CEO of Chiva-Som, said “We are proud to be working closely with the local community to drive the 'Hua Hin Recharge' campaign forward and accomplish this milestone to achieve herd immunity to protect everyone. We are honoured to have Mr. Krod Rojanastien, President of the Thai Spa Association and member of the Thai Chamber of Commerce, represent Chiva-Som and spearhead the collaboration from the private sector. It is a commendable combined effort by Chiva-Som and the Hua Hin community, and the first step to welcoming international tourism back – a vital sector for the communities of Hua Hin as a recognised wellness hub and long-stay destination.”

Once visitors are able to return, the Hua Hin Municipality expects to receive approximately 100,000 travellers, employing 89,900 staff in the hotel and tourism sector between October and December 2021.

For further information please email enquries@chivasom.com or call +66 (0)32 536 536.

-ENDS-

ABOUT CHIVA-SOM

For more than 25 years, the company behind the award-winning Chiva-Som has been a pioneer in transformative wellness practices to global acclaim. Its commitment to an innovative, holistic approach which expertly balances mind, body and spirit, continues to this day with its flagship resort in Hua Hin, Thailand and the latest addition to the Chiva-Som family - Zulal Wellness Resort in Khasooma, Qatar.

Optimal, bespoke wellness lies at the heart of each Chiva-Som experience. With its unique synergy of indigenous traditions and evidence-based wellness, Chiva-Som partners with guests on highly personalised wellness journeys focused on complete lifestyle transformation. At the new Zulal Wellness Resort these extend to the entire family.

Guests are motivated throughout their journey by knowledgeable and caring staff, who address their goals with the unique heart of Chiva-Som Hospitality.

Chiva-Som's genuine approach to wellness extends to the wider community, with educational opportunities and global sustainability initiatives at the core of everything the brand does.

A few recent awards include:

• 'Best Destination Spa' – Condé Nast Traveller The Spa Awards 2020 (UK)
• 'Best Coastal Operation'- Travel Daily 2019 Travel & Tourism Sustainability Awards (Australia
• '1st in Best Spa'- Traveler's World Magazine 2019 (Germany)
• 'Top ranked Asian Spa in Top 20 Destination Spas'- Conde Nast Traveler The Readers' Travel Awards 2018 (UK)
• 'Top 5 Favourite Destination Spa'- Condé Nast Traveler Reader's Travel Awards 2018 (India)
• 'Thailand's Best Wellness Retreat 2018'- World Spa Awards (UK)
• '#13 of Top 25 in Asia, Best 100 Spa List'- Condé Nast Traveler (China)
• 'Green Era For Sustainability Award'- Otherways Association Management & Consulting Awards 2017
• 'Medi Spa of the year' -  Asia Spa Awards 2017
• 'Outstanding Wellness Spa Destination in Thailand' - Asian Lifestyle Tourism Awards 2017
• 'Top 6 of the Best Overseas Luxury Health and Wellness Property 2017 (1st Runner up)' - Luxury Travel Award (Australia)
• 'Best Global Wellness Resort of the Year' - Spa China Awards 2017

For further information please contact: 

Sarah Harvey (Sarah@bacall.net) or Flora Gandolfo (Flora@bacall.net) at Bacall PR. Tel. 020 7630 2880