Accor has revealed the findings of its Accor Asia Pacific Business Traveller Research 2011, which seeks to
better understand the travel and behavioural preferences of business travellers based in Asia Pacific. The
survey interviewed over 10,000 respondents who made business trips in the first half of this year.
Based on data collected, in terms of the most hardworking business travellers, research suggest that
Chinese (82%) and Singaporean (82%) business travellers are the most diligent, working most often in the
hotel when travelling on business. Overall, 75% business travellers in Asia Pacific work at the hotel, with
97% of them working from their guest room, rather than the hotel cafe (17%), executive lounge (15%) or
business centre (14%).
Hong Kong business travellers are trailblazers in terms of burning the midnight oil, with 14% of the
executives based in Hong Kong working in the hotel between the hours of Midnight to 0600. However, the
most popular time slot for work is from 21:00 to Midnight (52%).
The propensity to work can be seen from the fact that all markets consistantly rate the internet (Wi-Fi and
wired internet in guest room and Wi-Fi in other locations in the hotel) as the hotel facilities / services most
often used when travelling for business.
Time Periods when Business Travellers work in the hotel
In percentages (%)
Country of
Residence
Midnight - 06:00 06:00 - 09:00 09:00 - 18:00 18:00 - 21:00 21:00 - Midnight
TOTAL 7 23 21 35 52
AUSTRALIA 7 35 23 53 41
CHINA 6 9 21 27 63
HONG KONG
SAR
14 22 21 24 66
INDIA 7 25 18 31 46
INDONESIA 5 15 18 31 48
NEW ZEALAND 5 38 23 55 38
SINGAPORE 7 19 16 27 60
THAILAND 8 19 24 32 58
It's not all work and no play
On the flip side, Indian business travellers (64%) are the most hardworking in the gym, followed by
Australian business travellers at 55%. Executives from all other countries surveyed are also no slouches with
more than 50% using the fitness centres at hotels, showing that they believe in the importance of maintaining a healthy lifestyle and working around their hectic schedule to order to do so. The only exception being the Chinese business travellers at 49%, however given their demanding travel volume and propensity to work in the hotel when not out doing external business - they are probably too busy holed up working in the hotel with no time to gym as much as their fellow business travellers from other countries.
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure,
Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
MEDIA CONTACTS
Evan Lewis
Vice President Communications -
Asia Pacific
+65 64088888
evan.lewis@accor.com