Serviced apartments are becoming a credible alternative to the world's finest hotels, attested by the arrival of a striking new collection of 97 serviced and 62 extended stay luxurious apartments, Cheval Three Quays, opening next to the Tower of London alongside the River Thames in March 2014.

Cheval Three Quays is the latest desirable address from luxury apartment specialists Cheval Residences which already offer seven beautiful residences in some of London's most desirable addresses. The spacious and elegant one, two and three-bedroom apartments at Cheval Three Quays have dramatic floor to ceiling windows allowing guests unobscured views of the River Thames with most featuring private glass and steel balconies with spectacular views including the Tower of London, City Hall and the Shard.

With a welcoming grand entrance each stylish apartment has been designed with care to make guests feel instantly at home. Every detail has been carefully considered to create the ultimate luxury experience, from the textured chenille, velvet and silk rugs to the avant-garde inspired Gaggenau appliances and Italian Dada kitchens. Discrete cupboards have been installed to allow housekeeping to remove bins and deliver a daily paper with minimal disruption and ensuring maximum safety. A dedicated concierge service is on hand to support any guests' needs, from making personal travel arrangements, taking care of laundry, or booking front row theatre seats at the latest West End show. A decadent welcome hamper also ensures guests have all the basics and some added luxuries they need upon arrival.

This new property will also offer an expansive and stylish riverside restaurant on the ground floor, made even more accessible by the North-side River Walkway, now open for the first time in 20 years. Residing in the heart of this thriving neighbourhood with the buzz of London's ever-improving social scene on the doorstep, this postcode will appeal to culture vultures and night owls alike.

With families in mind, even more capacious accommodation can be created by combining two of the penthouses making one large four-bedroom, four-bathroom apartment with vast balcony space, perfect for entertaining. Cheval Three Quays is a perfect option for families visiting the capital city; little ones will love the "Paddington Bear at the Tower" books and cuddly Unicorn toy gifted upon arrival, whilst parents can choose from a selection of the latest novels and hardbacks provided.

The architectural design was led by 3DReid whilst the interior design has been carefully crafted by esteemed firm, Forme Design.  Elegant touches such as hand painted murals in the lobby by artist Barnaby Gorton reflect the contemporary yet timeless design whilst a spectacular William Pye water feature will be at the heart of the property. The decor throughout the apartments is a fusion of British and European influences with classic Lyndon furniture and original London-inspired artwork in every apartment.

Prices start at £1,848 for a one-bedroom apartment for seven nights including all taxes - which equates to £132 per person per night, based on two sharing. A deluxe three-bedroom river-view apartment accommodating six people starts from £4,800 for seven nights, equating to £114 per person per night.

Cheval Three Quays is bookable now on the phone and will be bookable online for arrivals from March 2014, for further information and bookings please visit www.chevalresidences.com or telephone 0207 341 7052

ENDS

About Cheval Residences Twitter @ChevalLondon Cheval Three Quays  is the seventh property offered in London by Cheval Residences which  offers a beautiful collection of serviced apartments, cottages and houses in  some of London's most desirable addresses; Gloucester Park, Thorney Court, Knightsbridge, Calico House, Hyde Park Gate, Pheonix House and Cheval Three Quays. Each of the seven residences has its own individual style, yet all share the same ethos and levels of service rarely enjoyed outside the world's finest hotels.The apartments vary from an elegant one bedroom apartment to a spacious three bedroom penthouse or townhouse depending on the guest's requirements.

 Media Enquiries For press information please contact: Sarah White (sarah.white@fourbgb.com) Emma Howard-Smith (emma.howard-smith@fourbgb.com) or Debbie Hindle (Debbie.hindle@fourbgb) or call (0)20 3697 4200