Travel Weekly and its sister title, Travel Today will expand their readership and reach next year in a series of initiatives commencing in January 2013.

Embracing the exponential growth of online readerships, mobile users and social media, Travel Today will move away from its PDF format in favour of a more modern HTML design alongside a strong web-based strategy. In doing so Travel Today will bring its breaking news stories to the industry faster than ever before, while also continuing to uncover exclusives, develop successful video content and engage more deeply with social media.

Meanwhile, following reader demand Travel Weekly will shift its frequency from fortnightly to monthly. Gaining in pagination and solidifying its place as market leader both in readership and marketshare, the move will enable the journalists to spend more time developing its highly respected features, cutting edge design and in-depth analysis.

Furthermore a new consumer publishing division was launched this year by the Travel Weekly group and will be built upon during 2013. Called Voyager the new consumer magazine is already Australia's number one consumer travel magazine sold on the newsstand with an audited circulation of 126,868 and next year will see the addition of an email newsletter and dedicated website.


MEDIA CONTACT:
Dan Uglow
Editor & Publisher
daniel.uglow@reedbusiness.com.au