Koh Samui, Thailand, June 2026: In recognition of World Environment Day, Centara Reserve Samui will launch a series of environmental and community initiatives throughout June 2026, bringing together team members across the resort in support of sustainability, conservation, and local community wellbeing. 

The month-long programme reflects the resort's ongoing commitment to responsible hospitality and highlights how small, collective actions can contribute to meaningful environmental impact. 

Giving Plastic Waste a Second Life 

Running throughout June, the return of the P.O.P Fish (Persistant Organic Pollutants) initiative invites team members to contribute clean, washed, and dried plastic items including bottles, food containers, takeaway cups, and other recyclable materials. 

Situated on the beach at Centara Reserve Samui, the P.O.P Fish acts as both a recycling collection point and an educational symbol, raising awareness of the impact of plastic waste on marine ecosystems while inspiring more mindful waste management practices among guests, resort team members and the local community. By transforming discarded plastic into a collective environmental statement, the initiative highlights the importance of reducing waste before it reaches the ocean. 

Coming Together to Care for the Resort Environment 

On 12 June, team members from across all departments will participate in a coordinated resort-wide clean-up effort. 

Working together across different areas of the property, the team will focus on maintaining and enhancing the natural environment surrounding the resort, reinforcing the shared responsibility of caring for the spaces in which guests, team members, and local wildlife coexist. 

Supporting Marine Conservation Through Blue Crab Release 

Marine conservation efforts will continue on 18 June with a Blue Crab Release programme at Baan Tai Beach. 

Alongside financial support provided to the local Baan Tai community, team members will participate in the release of blue crabs back into their natural habitat, supporting local ecosystem restoration efforts and helping to strengthen marine biodiversity in the waters surrounding Koh Samui. 

As an island destination, preserving healthy marine environments remains an important part of Centara Reserve Samui's long-term sustainability ambitions. 

Supporting Local Animal Welfare 

The month concludes on 30 June with a visit to a local Dog and Cat Foundation, where team members will contribute both financial support and practical assistance by preparing food for animals under the foundation's care. 

The initiative reflects the resort's belief that environmental responsibility extends beyond natural ecosystems to include the wellbeing of animals and communities that form part of the island's wider social fabric. 

A Broader Commitment to Responsible Hospitality 

While World Environment Month provides an opportunity to focus attention on specific activities, the initiatives also reflect a broader philosophy at Centara Reserve Samui - one that recognises sustainability as an ongoing responsibility rather than a single-day event. 

Through environmental awareness, community engagement, conservation support, and waste reduction programmes, the resort continues to seek meaningful ways to contribute positively to the island it calls home. 

For reservations and further information: 

To reserve your experience, please email crs@chr.co.th or call +66 (0) 77 230 500. 

Discover room offers at: https://www.centarahotelsresorts.com/centarareserve/crs  

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About Centara Hotels & Resorts:  

Centara Hotels & Resorts is Thailand's leading hotel operator. Its 92 properties span all major Thai destinations plus the Maldives, Vietnam, Laos, China, Japan, Oman, Qatar, Turkey and the UAE. Centara's portfolio comprises six brands – Centara Reserve, The Centara Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group's newest   

Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.  

Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara's distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.  

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company's unique style of hospitality in more locations. Centara's global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.   

Find out more about Centara at www.CentaraHotelsResorts.com     

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Download all Centara official images and logos at https://app.leonardoworldwide.net/centarahotelsresorts/login  

For more information and media enquiries, please contact:  

Thansita Sirapastuwanon (Cartoon)  
Cluster Director of Sales & Marketing - Centara Reserve 

M +66 (0) 65 515 2559  

  
Wanvanat Kongcharoen (Natty)  

Assistant Director of Marketing, Centara Reserve Samui  

M +66 (0) 06 1787 8941