Ten years ago World Travel Market set up a day dedicated to the environment, recognising the importance green and sustainable issues would play in the future of world travel and tourism.

Ten years on, much has changed. The green agenda in tourism has moved on. With this has come a change of language. As the phrase �Responsible Tourism� is now a recognised term used by the industry to highlight environmental protection and responsibilities to local people and cultures, World Travel Market has renamed its dedicated day from �Environmental Awareness Day� to �Responsible Tourism Day�.

Said the founder of the Day, Fiona Jeffery, Group Exhibition Director: �This move shows the importance World Travel Market places on this particular sector of the travel and tourism industry. This change has been made with the support of key players in the responsible tourism arena, many who are official supporters of the day.

�World Travel Market has played an important role in raising key issues and encouraging debate over the past ten years; a debate which is set to continue for many years to come. The renaming of the day reflects the event�s long term commitment to a sector the travel and tourism industry ignores at its peril, and a desire to move the debate forward from those early years.

The importance placed on Responsible Tourism Day is well illustrated by its growing numbers of supporters. The United Nations Environment Programme (UNEP), ABTA and The Travel Foundation have signed up as supporters for the third year running.

Joining them for the first time are Tour Operators Initiative, Responsible travel.com, Rainforest Alliance and The International Ecotourism Society (TIES).

A full programme of events has been developed with the day�s supporters.

The highlight of the morning will be the Global Challenge Debate on the World Stage which brings together tour operators, national tourist boards, specialist environmental companies and travel agents for what is always a lively discussion.

The afternoon sees workshops and seminars by the likes of Tour Operators Initiative and The Travel Foundation which highlight case histories, sustainable tourism practice and policies and the business case for sustainability.

Responsible Tourism Day takes place on Wednesday 10 November from 11.00 am onwards. All events are free and allocated on a first come first serve basis. Please see the programme of events on our website at www.wtmlondon.com

-ends- 12 July 2004 For further information contact Simon Greenbury on tel: +44 (0) 208 441 3773 or email simon@janelarcombecommunications.com

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com