CATCH THE MILLION DOLLAR* FISH IN AUSTRALIA

Fish the Northern Territory's waters for a Barramundi worth a million dollars

NEW YORK, NY- JULY 13, 2015- This October, visitors to the Northern Territory of Australia will have the opportunity to catch a barramundi worth one million “Aussie dollars”. Seventy-Six iconic NT barramundi, or “barra” as the locals refer to them, will be expertly tagged and released throughout Top End waters, home to the best barramundi habitat in Australia. Although only one fish will be tagged as the million dollar fish, the seventy-five others will net their catchers $10,000 each. The season for catching the million dollar fish will end February 2016.

Australia's Northern Territory is an unrivaled fishing destination.  The modern city of Darwin is the hub of all fishing activity, with easy access to the best fishing spots, whether on tidal rivers, scenic inland billabongs, mangrove-lined estuaries or along the picturesque coastline. 

And it's a great place to stay and explore the Outback! Immerse yourself in vast, pristine national parks, swim in natural waterfalls, and discover ancient Aboriginal rock art sites. This is truly Crocodile Dundee country!

Tips on hooking a barra in Australia's Outback:

• During the build-up season (October-November), hit the inland waterways and billabongs for freshwater barramundi as they warm up there ahead of monsoon season.

• From January, as the rivers swell and the estuaries merge with floodplains, the run-off begins – the prime barra time is around February. Barra hotspots are as close as Darwin Harbor, where you'll find them hiding in the mangroves, creeks and estuaries.

• Local professional fishing guides will give you the insider's tips, and they'll share their secret spots. But best of all, you won't need to bring a thing as they provide all the necessary equipment – specialist rods, reels and an array of live bait and lure options that will simply amaze you.

To learn more about the Million Dollar Fish, please visit www.milliondollarfish.com.au

To find out more about Australia's Outback Northern Territory, visit www.australiasoutback.com or contact Hallie Rosenbloom Hallie@myriadmarketing.com

*$1 million Australian dollars is equivalent to approximately $750,000 USD. $10,000 Australian dollars is equivalent to approximately $7,500 USD.

ABOUT NORTHERN TERRITORY:

Known as Australia's Outback, the Northern Territory is home to seven different regions. From the Top End to the Red Centre, the destination varies from cascading waterfalls to the iconic Uluru. Experiences in the Northern Territory are as diverse as its landscapes; whether it is bird watching, experiencing Indigenous culture or luxury accommodations, there is certainly something for everyone. The Northern Territory is both timeless and ever changing as the seasons.

About MYRIAD MARKETING:

Myriad Marketing specializes in providing strategic direction and tactical solutions for the travel and tourism industry.  With a client list that includes international tourist offices, convention bureaus, airlines, hotels & resorts and travel companies, Myriad offers a complete range of integrated services including: tourist board representation, advertising, public relations, marketing, trade relationship building, partnership marketing programs and travel agent specialist programs.  For more information, visit www.Myriadmarketing.com.

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