The Catalan Tourist Board will be exhibiting at TravMedia’s IMM 2018, the industry’s leading event for the media to meet tourism brands. Our office in London aims increase the arrivals of British and Irish tourists to Catalonia through the continuous relationship with the travel trade and media sectors in the UK and Ireland.

We encourage all the journalists in the show to head to the Catalan Tourist stand where they will find information about all the possibilities that Catalonia offers to the visitors and all the news and development for 2018, as well as discussing potential opportunities of collaboration.

The UK market is an incredibly important one for the Catalan Tourist Board and reaching the consumer with compelling reasons to travel to our country is our number one priority. Catalonia continues to be one of the favourite places for the British to go on holidays. In 2017, 2.16 million British tourists visited our region, and it has been the top destination for foreign tourists in Spain, followed by the Canary Islands and the Balearic Islands.

Catalonia celebrates the Year of Culture for 2018, so throughout the year, visitors will be able to explore the region’s wealth of cultural attractions, spectacular landscapes and unique gastronomy scene. Boasting nine UNESCO World Heritage sites, Catalonia is world-renowned for its cultural festivals and traditions steeped in history and age-old tradition.

At IMM you will also able to discover all the exciting new openings, attractions, flight routes and hotels. From spoiling yourself at the Roca Brothers’ chocolate factory and luxury hotel to deep into the ancient Rome in the city of Tarragona or marvelling at the new ‘Castellers’ museum in Valls, Catalonia has it all.

The ‘What's New for 2018’ guide will tell you everything you need to know for 2018 and beyond. The guide includes the events calendar planned for this year, which showcases amazing activities suitable for all kind of travellers.

About Catalonia:

Catalonia is a Mediterranean destination with a millenary history, an outstanding gastronomy, its own culture and language as well as a wealthy natural heritage. From the high Pyrenees to the 580km of coastline, the region offers extensive opportunities for tourists from culture cravers to family travellers, adventure enthusiasts to wildlife wanderers and those just looking to relax.

For further press information and images contact:

Naomi Nakamoto press.act.uk@gencat.cat / 020 7583 8855