30 Oct 2017
Canola Trail TV Special Goes Out to Half a Billion Viewers

Grainger TV

The newly launched Canola Trail linking Temora, Junee and Coolamon in the states' south west will be exposed to an international television and web audience exceeding 500,000,000 viewers.

The Seven Network Australia will be the first to screen the 30-minute special, on TRAVEL OZ, with the first screening on 7TWO next Saturday November 6 at 0835.

The Network will also screen the special on Channel 7 and 7Flix in the next few months, with multiple repeats.

QANTAS has also signed for Travel Oz episodes, and is likely to screen in early 2018.

London based factual TV distributor TVF international will distribute the programme to major networks, with National Geographic and Netflix acquiring recent programmes from the Travel. Oz producers.

Specialist Aussie Travel TV production company Grainger TV filmed the Canola Trail special in September, when the properties around Temora, Junee and Coolamon were a bright irradescent yellow as the canola crops came into full bloom.

Says GraingerTV producer Greg Grainger:  "We used multiple 4K cameras including drones and steadicams to capture the magnificence of the canola bloom, with a focus on the characters who live and work with the canola crops.'

The Canola Trail special also covers other features of the Temora, Junee and Coolamon region, from the Aviation Museum with its warbirds aerial displays to the Railway phenomena, the Bethungra spiral.

Apart from the international TV exposure, Grainger TV has re-cut the footage into one minute vignettes and will be distributing to web outlets such as Daily Motion (300,000,000) Chinese language Toutiao (175,000,000) Flickr (112,000,000) and Buzzfeed (12,794,092)

"With the TV and web exposure, we are delighted with what GraingerTV has delivered". Says Temora Council's economic development officer Craig Sinclair.  "The bonus of our involvement is that also get all raw fotoage, and vignettes for our promotional activities.”