Passengers can now recycle unwanted mobile phones and printer cartridges in return for flights
Another �Flybe first� has been announced today, as Europe�s largest regional airline signs up to a two year deal with Redeem Plc to encourage passengers to recycle their mobile phones by picking up a freepost envelope from its in-flight magazine, �Flybe Uncovered�, when on board. The airline, which flies across 190 routes in 13 countries, is demonstrating its commitment to both its chosen charity, Cancer Research UK and the environment through the innovative scheme that offers all its customers the opportunity to recycle mobile phones and printer cartridges in exchange for valuable Flybe Reward Points.
The recycling programme allows customers to earn up to 15 Flybe Reward Points for each handset they turn in, which can then be exchanged for return flights or access to the airline�s Executive Lounges across Europe, as well as earning money for the airline�s partner charity Cancer Research UK.
In the UK alone it is estimated that there are around 90 million unused mobile phones thought to be abandoned in drawers and cupboards and every year 1,500 tonnes of mobile handsets containing hazardous substances such as cadmium, lead and beryllium end up in landfills. Across Europe this increases to over tens of thousands of tonnes of landfill waste that could easily be diverted if more people recycled.
Mike Rutter, Flybe�s Chief Commercial Officer comments: �Flybe is delighted to be working with Redeem on yet another Flybe first. We expect our passengers to respond very positively to the opportunity to recycle their old phones and printer cartridges and help Cancer Research UK at the same time.�
Jamie Rae, chief executive of Redeem Plc commented: �We are very pleased to be working with Flybe to introduce the first mobile phone recycling programme undertaken by a commercial airline. Being able to earn Flybe Reward Points that can easily be converted to flights is an excellent incentive to encourage customers to recycle. It is an easy programme to get involved in and particularly as we head into summer with more people heading off on holiday, the timing of this programme is perfect.
�We welcome Flybe�s dedication to minimising its environmental impact and look forward to working together on this programme.�
For every phone and printer cartridge recycled, �1 will be given to Flybe�s charity partner Cancer Research UK to help it continue its life-saving work.
To find out how many Flybe Reward Points you will receive for your mobile phone visit www.flybe.com/recycle or call 08453 70 7017. European Economy f = 1 n Economy Plus flight
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Notes to editors:
� Flybe Reward - What you can get for your points
16 Points = 1 return UK Economy flight 20 Points = 1 year Executive Lounge access 22 Points = 1 Return UK Economy Plus Flight 24 Points = 1 Return European Economy Flight 30 Points = 1 Return European Economy Plus Flight
About Flybe
� Flybe is Europe's largest and most successful regional airline with over 190 routes serving 13 countries, operating from a total of 66 departure points, 36 UK and 30 European airports � Flybe is the number one UK domestic regional point to point airline serving five times more domestic routes than any other airline � Flybe is Air Transport World�s 2009 Regional Airline of the Year ; ranked number 1 in the Sunday Times 2008 Top Track 250; won the 2008 Regional Leadership Award at the Global Airline Strategy Awards; the �Special Merit for Commitment to the Environment� award at the 2008 Budgie Awards and Flight International�s �Best Management Team 2007� award � Flybe is the largest scheduled airline at Birmingham, Exeter, Manchester, Southampton, the Channel Islands, the Isle of Man and Belfast City � Flybe launched the aviation industry�s first ever eco labelling scheme in June 07 � Flybe offers the UK�s first low cost customer loyalty scheme open to all passengers Rewards4all
About Redeem
� Redeem plc was founded in 1999 and currently employs 90 staff across its five sites in Scotland; Italy; Republic of Ireland; Turkey and Hong Kong.
� Redeem�s success has been recognised by numerous awards including six Business in the Community Big Tick Standard of Excellence Awards, Chamber Awards Business Commitment to the Community for Scotland , The Quality Scotland Corporate Citizenship Award, Scottish Business in the Community SME of the Year 2005.
� Once Redeem receives old phones they are graded and sold on for second hand use, very often in developing countries where landline infrastructure is poor and they become an essential means of communication for both business and personal use. Phones which are unable to be resold are recycled down to their component parts, which include precious metals such as gold and silver. Printer cartridges are refilled for reuse and returned to the consumer stream as a more environmentally friendly option.
For further press information, or to arrange an interview, please contact
Flybe press office: T: 0845 675 0681 E: pressoffice@flybe.com