www.SkiCanadaNow.com delivers a daily scoop of all the best Canadian ski destinations, resorts, mountains, events and gear from people who love to ski and snowboard

The Canadian Tourism Commission  (CTC) has teamed up with members of the Canadian Ski Council and provincial partners to launch www.SkiCanadaNow.com . This new digital hub aggregates ski and snowboard content that's as fresh as the snow falling on the mountains to highlight skiing and snowboarding in Canada and to inspire ski travellers around the world.

"We are looking to become part of the global winter sports community by creating an emotional connection with visitors through a shared passion for skiiing", says Rupert Peters, CTC's vice-president, International (interim), from the CTC's UK office. "SkiCanadaNow.com is marrying content and engagement about winter sports in Canada via different themes, topics and stories that we hope will inspire visitors to consider Canada for their next winter holiday".

SkiCanadaNow has taken a different approach to that of regular destination tourist board ski sites. Instead of reviewing runs, listing hotels, selling holiday packages or even telling you how to get there, it curates all the interesting, quirky, unusual ski and snowboard news from Canada and the winter-sports industry at large into one hub, which looks and feels like a social page and is designed to inspire and spark an interest in Canadian winter experiences.

Whats in the powder mix? SkiCanadaNow.com's content ranges from incredible photographs to heart-pounding videos to written articles that present daily news on all the best Canadian ski destinations, resorts, mountains, events and gear from people who love to ski and snowboard. Looking ahead, the CTC  will invite influential names in the ski industry to share their stories through guest posts on SkiCanadaNow.com as well as using contests and social media to encourage visitors to the site and join conversations using the #SkiCanadaNow hashtag.

About the Canadian Tourism Commission

The Canadian Tourism Commission is Canada's national tourism marketing organisation. A federal Crown Corporation of the Government of Canada, it leads the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Its vision is to inspire the world to explore Canada. With its partners in  the tourism industry, the Government of Canada and the provinces and territories, the CTC promotes Canada's extraordinary experiences and succesful tourism brand: 'Canada, Keep Exploring' in 12 countries around the world.

About the Canadian Ski Council

The Canadian Ski Council was established in 1977 as a central body responsible for the implementation of promotions and marketing of the sport on the ski and snowboard industry's behalf. The goal of the Canadian Ski Council is to increase participation in recreational snowboarding, alpine and cross country skiiing in Canada. It fosters and maintains the development of the sport and related industry through research and development, programming, marketing and promotions, communications, cooperation and advocacy.

Media Contact :
Nim Singh

Manager, Media and Public Relations

Canadian Tourism Commission

44 207 389 9983 or singh.nim@ctc-cct.ca (not for publication)