For four days (27-30 March 2014), the most Northerly Capital of the world lives and breathes design and fashion at Iceland's annual DesignMarch festival. Listen to Calvin Klein give a talk on life in the fashion world and experience up to 150 fashion shows, events, exhibitions and parties.

Stay in the heart of the action at Icelandair Hotel Reykjavik Natura, close to Reykjavik's many restaurants, galleries, cafes and infamous nightlife. This year, the popular Satt Restaurant at Icelandair Reykjavik Natura will be transformed into Order to Effect, a concept eatery where patrons select cuisine by physiological impact. Perhaps guests are in the mood for an immune system boost? With a side of strength? No matter what the guests are hungry for, Order to Effect's creative, locally-farmed menu will not disappoint.

Four nights at Icelandair Hotel Reykjavik Natura during DesignMarch (27-30 March) costs from £355 per person based on two sharing a double bedroom including breakfast. For more information or to book please visit www.icelandairhotels.com/en/hotels/natura or call +354 444 4000.

Flights are from London Heathrow to Reykjavik with Icelandair costs from £322 per person based on travel departing March 27 and returning March 30 to London Gatwick. For More information or to book please visit www.icelandair.co.uk or call +44 (0) 844 8111 190.

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For further media information contact: Antonia Robinson at Gosh PR on 020 7367 6745 or email antonia@goshpr.co.uk