Bundaberg Rum is on a mission to raise $200,000 to help flood-hit communities across Queensland and New South Wales recover and rebuild.

The proud Queensland brand will donate $100,000 to the Australian Red Cross QLD and NSW Floods Appeal.

It is aiming to raise another $100,000 with the release of a new limited-edition flood appeal Rum, called From Our Town to Yours.

To pay tribute to the resilience and fortitude on display along much of Australia's east-coast, each of these collectable bottles will feature the name of one of the more than 40 flood ravaged regions – from Gladstone, to Gympie, Brisbane, Lismore and Greater Sydney.

The limited-edition premium blend aged Rum will be sold via the Bundaberg Rum website, with 100 per cent of profits going to the Australian Red Cross QLD and NSW Floods Appeal.

Bundaberg Rum has previously helped raise funds for recovery efforts after the Black Summer bushfires and the Queensland floods of 2011.

Bundaberg Rum Distillery Marketing Manager Duncan Littler said From Our Town to Yours continues the tradition of other flood recovery initiatives from Bundaberg Rum, including the 2011 Watermark and 2013 Road to Recovery.

“We've lived through floods first-hand in Bundy and we know the long, difficult road to recovery that lies ahead.

“We know many of our loyal Bundy drinkers are looking for ways to help, and buying this limited-edition collectable Rum is one way they can do that, knowing all profits will go to the Australian Red Cross QLD and NSW Floods Appeal.

“We're trying to play our small part in assisting the flood relief efforts and highlight the resilience and strength of flood-impacted communities on these special Bundy Rum bottles.

“This limited-edition Rum is from our town to yours, it's Bundy's way of having the backs of these great communities in need,” Mr Littler said.

Media contact: Lauren Martyn-Jones, 0404 891 706, lauren@89degreeseast.com

Images: Imagery of the bottles

About Bundaberg Rum:

The Bundaberg Rum Distillery is a unique, authentically Australian icon unlike any other. For more than 130 years the Bundaberg Rum Distillery has proudly created the smooth golden liquor made from the finest sugar cane in tropical Queensland, surviving two fires and two floods as an enduring testament to the Australian spirit. Whether you're a rum enthusiast or planning a weekend away, the Bundaberg Rum Distillery, just four hours north of Brisbane airport, offers guests an unforgettable and one of a kind distillery experience. The Blend Your Own Rum Experience at Bundaberg Rum includes a Bundaberg Rum Distillery tour, rum tasting, rum blending masterclass and two 700ml bottles of personalised Bundaberg Rum to take home.

About Diageo (Instagram @Diageo)

Diageo (pronounced Dee-ah-jee-oh) is a global leader in beverage alcohol with an outstanding collection of brands including Bundaberg Rum, Johnnie Walker, Smirnoff, Captain Morgan, Lagavulin, Talisker and The Singleton whiskies, Cîroc and Ketel One vodkas, Baileys, Don Julio, and Gordon's and Tanqueray gins. Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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