Latest data from trivago shows Summer 2022 is set to be a bumper travel season for Brits

According to new data from trivago (using One Poll), Brits revealed a pent-up travel demand and a willingness to give up anything to travel abroad this summer, including their daily dose of coffee (14%) and sex for a year (9%).

Brits would also give up eating out for a year (13%), miss seeing their in laws for year (12%) and spend all the money in their savings accounts (7%) if it meant they could travel abroad. trivago recently polled 2000 UK adults on their holiday intent, with 51% of Brits voting that 2022 will be the best year ever for travel and a third (33%) saying they have already made firm plans for their 2022 holiday and just under another third (30%) saying they're planning a bucket list trip.

The findings also reveal an appetite for increased spending and adventure and a clear desire to treat ourselves. 37% of Brits say they plan on spending more on holidays in the year after the pandemic than they would have if it hadn't happened.

Axel Hefer, CEO of trivago states “There is no doubt people are hungry for holiday breaks and are clearly willing to search widely and pivot requirements as needed, whether this means taking far flung holidays or staying closer to home.

What is clear that the focus must be on escape, relaxation, flexibility and safety and those accommodation operators who prioritise this should be well set for a busy summer.

Overall, the accommodation sector has every reason to remain optimistic as we head into summer.”