28 Mar 2018
Tags: Brexit, Article 50, Europe, travel, millennial, millennial travel
London, 28 March 2018 – The 29th March 2018 marks one year since Article 50 was triggered, and one year remaining until Britain officially departs the EU. Despite the ongoing uncertainty, Contiki has found that Brexit negotiations haven't deterred Brits from travelling to continental Europe. According to Contiki, sales on the brand's European trips have increased by nearly a quarter (24%) since the UK's decision to leave the EU on 23 June 20161.
Contiki's booking data shows young travellers are keen to tick off European landmarks and icons, with trips travelling through multiple destinations amongst some of the best-selling. Three out of Contiki's top five best-selling Europe trips travel through up to nine different countries in up to two weeks. It seems young Brits are more than happy to spend their longer breaks exploring Europe's many corners, with plenty of bucket list-worthy spots to tick off.
However, according to a recent Contiki Facebook poll, less than 50% of respondents had visited some of the most popular landmarks in Italy, including the Grand Canal in Venice (just 48%), Leaning Tower of Pisa (37%) and the Duomo in Florence (35%). Only 13% of those surveyed have visited all eight of the popular European landmarks listed in the poll; the Eiffel Tower and Notre Dame in Paris, Colosseum and Trevi Fountain in Rome, Anne Frank's House in Amsterdam, the Grand Canal in Venice, the Leaning Tower of Pisa, and the Duomo in Florence.
Donna Jeavons, Director of Sales and Marketing at Contiki, said: “It's great to see that the appetite of young Brits to explore Europe has been on the rise since the 2016 referendum, and that they want to see more and do more on their European holidays; maybe this is down to Brits feeling more of an affinity to our European neighbours since the vote.
“However, based on our poll, there is obviously so much on our doorstep that remains untapped by this demographic, with many iconic European landmarks yet to be experienced by a millennial audience. The good news is that all of these sights and more can be experienced with Contiki's European Highlights journey. There really is no better time to get out there and see Europe – it's there for the taking – we have some fantastic European offers available throughout April with savings up to £450.”
More information on Contiki's European itineraries can be found at www.contiki.com
1 Contiki Europe sales 24 September 2014 – 22 June 2016 vs. 23 June 2016 – 21 March 2018
Life's an adventure – make it count with absolutely #NOREGRETS.
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Contiki's top 10 most popular European trips
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|
Contiki Trip |
Countries visited |
Length of trip (days) |
|
1. |
1 |
8 |
|
|
2. |
8 |
10 |
|
|
3. |
1 |
6 |
|
|
4. |
8 |
14 |
|
|
5. |
9 |
12 |
|
|
6. |
2 |
12 |
|
|
7. |
1 |
13 |
|
|
8. |
1 |
8 |
|
|
9. |
10 |
18 |
|
|
10. |
11 |
25 |
IMAGES
You can find supportive high res imagery in a Dropbox here.
ABOUT CONTIKI HOLIDAYS
Contiki are the world leaders in travel experiences for 18-35s. We're about discovery, once-in-a-lifetime moments, human connections, and making every second of being young count. We run over 300 trips in 50 plus countries, each and every one designed to get to the beating heart of a destination, understanding the local way of life and unearthing #NOREGRETS experiences. A member of the family-owned The Travel Corporation (TTC), we are renowned and trusted for our outstanding quality, service, value, reliability and financial stability. Want to know more? Visit www.contiki.com.