Brasil DNA officially announces its 2026 edition, consolidating its position as one of the leading platforms for promoting Brazilian tourism in the international market, with a strategic focus on North America. This new edition is even more robust, featuring a redesigned platform that brings together destinations, experiences, and key partners to showcase the diversity and potential of Brazil as a year-round destination to the U.S. and Canadian travel trade.

With activities scheduled from April through November 2026, the project combines digital initiatives, professional training, and in-person events, creating a continuous ecosystem for relationship-building, content sharing, and business generation.

The 2026 edition includes strategic partners representing different segments of Brazil's tourism offering: Embratur, the destinations Mato Grosso do Sul, Iguassu Falls, and São Paulo, as well as DMC Compass Brazil.

Partners Showcasing Brazil's Diversity

The presence of Embratur reinforces the institutional alignment of the initiative with Brazil's official international promotion efforts, expanding the reach and impact of the program within the global travel trade.

The state of Mato Grosso do Sul contributes a strong portfolio focused on nature and sustainable tourism, highlighted by Pantanal and Bonito—globally recognized destinations for their biodiversity and authentic experiences.

Iguassu Falls presents one of the world's most iconic natural landmarks, combining breathtaking scenery with solid tourism infrastructure and experiences that go beyond the falls, integrating culture and diversity within the tri-border region.

The state of São Paulo brings the strength of one of Latin America's leading tourism and economic hubs. With a diverse offering that blends business, culture, gastronomy, and leisure, the destination stands out through the city of São Paulo—a global reference in gastronomy and events—alongside routes that include coastal areas, countryside experiences, and authentic cultural itineraries, expanding possibilities for different traveler profiles.

Compass Brazil, the only DMC participating in this edition, enhances the project's conversion potential by offering international trade full support in the creation and operation of itineraries across the country—from FIT to MICE—connecting destinations and experiences with local expertise.

Roadshows and Market Connection

As part of the calendar, Brasil DNA will host an in-person roadshow in June 2026 across three key source markets:

• Miami — June 8
• Chicago — June 9 and 10
• Toronto — June 11

These events will take place in a B2B meeting and networking format, bringing together tour operators, travel advisors, specialized media, and influencers, with a focus on business generation and strengthening relationships with the trade.

The program also includes a virtual roadshow in October 2026, expanding the reach of the initiative and connecting Brazilian partners with professionals from different regions.

Content Platform, Training, and Ongoing Promotion

From April to November, Brasil DNA will deliver an integrated calendar of digital initiatives focused on training and engagement with the international market, including:

• Thematic webinars featuring destinations, DMCs, hotels, and attractions
• Short-format courses tailored to the North American travel trade
• Proprietary courses on the Bureau Mundo platform
• Promotion of Embratur's Brasil Travel Specialist program
• Digital campaigns and continuous communication with content and initiatives throughout the year

A Launch that Strengthens Connections and Expands Opportunities

According to Gisele Abrahão, CEO of Brasil DNA, the 2026 edition marks a new phase of consolidation and expansion for the project:

"The launch of Brasil DNA 2026 reinforces our commitment to presenting a more diverse, authentic, and market-ready Brazil to the international audience. This year's partners play a key role in showcasing the country's richness, with its varied biomes, cultures, gastronomy, and natural treasures that truly reflect the essence of Brazil.

This year's in-person events are designed to strengthen and build upon the connections established during the 2025 edition, while also creating opportunities for new professionals interested in understanding and exploring the full potential of Brazil's tourism experience for international travelers."

With an integrated strategy combining content, training, and relationship-building, Brasil DNA 2026 positions itself as a key platform to connect Brazil with the international market, enhancing destination visibility and driving new business opportunities in tourism.

Professionals interested in participating can access the full calendar and training content through the Bureau Mundo platform: Brasil DNA