The Brand USA 2015 MegaFam brought 92 top-selling travel agents from the UK and Ireland to explore 22 U.S. states, ending with the grand finale in Philadelphia on May 20 and 21. Participants explored the city on a city tour with the Big Bus Tour as well as learnt about the birthplace of America at Independence National Historical Park, visiting Independence Hall, a UNESCO World Heritage Site, and the Liberty Bell. They also experienced the rich art and culture scene in Philadelphia at The Barnes Foundation and Philadelphia Museum of Art and Mural Arts Program. Recently named by Travel + Leisure as America's Next Food City, it was apt that they enjoyed a variety of cuisine including a Philly cheesesteak and checked out over 80 merchants and Amish specialities at the Reading Terminal Market. The group began the final day of this MegaFam with a breakfast and tax-free shopping at Macy's. Participants stayed at Loews Philadelphia Hotel, Sheraton Philadelphia Downtown Hotel and Philadelphia Marriott Downtown and Four Seasons Philadelphia.